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Steffie Mayrelin
CakeResume Premium Badge

Marketing Specialist at CakeResume
Driving CakeResume's growth and expansion to Indonesia via Digital Marketing.
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Chung Yuan Christian University
Jakarta, Indonesia


Content Marketing
Project Management
Social Media Marketing


Native or Bilingual
Native or Bilingual

Work experiences

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Content Marketing Specialist


Jul 2021 ~ Present
- Built dashboards, tracked, and analyzed website performance and implement strategic improvements to increase traffic and user engagement. - Led content marketing strategies for CakeResume’s blog by managing high-achieving interns and 10+ freelance writers for daily execution of tasks. - Launched email marketing campaigns, driving conversions throughout the customer lifecycle. - Executed GTM strategy for expansion to the Indonesian market, successfully drove and managed 3 successful large-scale event campaigns in one year. - Worked with cross-functional teams to identify high-impact business goals, product optimization and marketing campaigns to boost growth.
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Student Ambassador

Chung Yuan Christian University

Apr 2020 ~ Jun 2022
2 yrs 3 mos
- Master of Ceremony, CYCU x Delegation from Czech Economic and Cultural Office (Cooperation with Czechia in Science and Research 2021) - Master of Ceremony, MOU CYCU x University of Hargeisa - Reception of Guests, CYCU Global Partner University Expo and Forum - Conduct campus tours and support high school recruitment events


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Chung Yuan Christian University

Bachelor of Business Administration (BBA)
Business Administration

2018 - 2022
3.9/4 GPA
Activities and societies
Organizations - Executive Secretary 109 International Student Association - Head of General Affairs Division 108 International Student Association - Treasurer Indonesian Student Association 2019-2020 Awards - 中原大學全人榮譽獎 Holistic Honorary Award 2019-2020 - 書卷獎 Presidential Award 2018-2021 - CYCU International Student Scholarship 2018-2021