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Stephanie W

Digital marketing consultant @ dotBRAND design
dotBRAND design
Logo of Glasgow Caledonian University.
Glasgow Caledonian University

Skills

PowerPoint
Excel
Google Drive
Microsoft Office
Communication

Languages

English
Native or Bilingual
Chinese
Intermediate

Work experiences

Digital marketing consultant

dotBRAND design
Part-time

Oct 2022 ~ Present
- Social Media Marketing: Managed and executed social media campaigns across multiple platforms to increase brand visibility, engagement, and follower growth. - Product launch: Designed and executed a comprehensive social media strategy, including teaser videos and product features. - Marketing Strategies: Developed and executed comprehensive digital marketing strategies aligned with company goals, resulting in increased website traffic and lead generation. - Audience research and segmentation: Conducted thorough audience research and segmentation, enabling tailored marketing efforts for maximum impact. - Email Marketing: Developed and implemented effective email marketing campaigns, resulting in increased click-through rates and lead conversions. - Content Creation: Produced high-quality and engaging content, including articles, infographics, and videos, to support brand awareness and thought leadership. - Copywriting & Blogs: Created compelling and persuasive copy for various marketing materials, including blogs, website content, and advertisements, enhancing user engagement and conversion rates.

Digital Marketing & social media consultant

Sunde creation
Part-time

Apr 2020 ~ Present
-Provided digital marketing strategies and business ideas for social media platforms -Content creation - writing engaging and informative descriptions on social media platforms -Managing multiple social media platforms for business: facebook, instagram and tiktok -Creating monthly marketing campaigns and promotions for social media

English teacher

Funday Asia
Part-time

Mar 2021 ~ Jan 2023
1 yr 11 mos
-Conversational English: Improving grammar, speaking, reading, and writing by creating fun and engaging lessons -Creating student-centered lessons with the use of technology and digital materials -Research current trends and create topics for discussion

Export Sales & Marketing Executive

ION EYEWORK LTD
Full-time

Jun 2012 ~ Sep 2015
3 yrs 4 mos
-Design marketing campaigns and sales programs for each territory Prepare and negotiate contract deals with suppliers, distributors, and licensors -Administer export sales activities, forecast sales volumes, budget reports, and ensure achievement of sales target -Maintain a professional relationship with international clients and organise new -product launches and exhibitions Negotiate and sign contract deals with new brands

Educations

Logo of Glasgow Caledonian University.

Glasgow Caledonian University

Bachelor of Arts (BA)
Fashion Business, Marketing & Finance

2007 - 2012
4/4 GPA

Licenses & Certifications

Trinity college certTesol

trinity college

Issued Oct 2014
No expiration
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