Teresa Lee
Performance Marketing at CakeResume
Hi I'm Teresa, a seasoned Performance Marketing Specialist at CakeResume. I specialize in crafting and executing advertising campaigns, formulating strategic market plans, and driving growth initiatives. My role revolves around data-driven decision-making, optimizing campaigns, and capitalizing on emerging opportunities.
Skills
Languages
English
・
Intermediate
Work experiences
Performance Marketing Specialist
CakeResume 台灣
Aug 2023 ~ Present
Marketing Specialist
inline Apps 樂排
May 2022 ~ Jul 2023
・
1 yr 3 mos- Analyze and optimize overall digital performance
- Plan and lead digital marketing campaign
- Market analysis; build and deliver reports and dashboards
- Seek out and maintain partnerships to generate opportunities and increase exposure
- Cross-functional communication and presentation skills
- FB Ads / Google Ads optimization
- Event management skills
- Google Analysis skills
Content Marketer
inline Apps 樂排
Aug 2019 ~ May 2022
・
2 yrs 10 mos- FB Ads / Google Ads Skills
- Ad optimization
-Landing page building (Wordpress design)
- Social media and online community management.
- Content creation for social media, both videos, texts, and photos
- Campaign planning, holding, tracking
- Film production management ability ( Adobe Premiere Pro )
- Coordinating sales, AM, design, and product team for marketing campaigns
- Dashboard building and ROI Tracking
- Marketing partnership development
- Content SEO skills
- Event management skills
- Google Analysis skills
Onboarding intern
inline Apps 樂排
Feb 2019 ~ Aug 2019
・
7 mosTaipei City, Taiwan
-Customer service
-Onboarding skills
-Communication skills
Educations
National Taipei University of Business
國際商務學系
2015 - 2019
