Avatar of Tiffany Huang.

Tiffany Huang

Retention Growth Executive @ Tatler Asia Group
An enthusiastic and aspiring storyteller grew up with an intense love for multimedia. I have 3+ years of experience including conducting digital media plans for a local Madison restaurant, Buffalo Wild Wings and Taliesin, interning as a marketing, PR, and newsletter intern for NextShark and other companies. My areas of profession include journalism, reporting, executing campaign plans, public relations, and social media/digital marketing. I strive to use tools to promote campaigns and brands and bring companies with a mission and vision to the digital world, in return for higher recognition and exposure and to achieve their business goals.
Tatler Asia Group
Logo of University of Wisconsin-Madison.
University of Wisconsin-Madison
Taipei, Taiwan

Skills

word
english
powerpoint
photoshop
excel
illustrator
canva
google analytics
hootsuite
social media management
public & media relations
content creation
journalism
growth marketing
audience retention
audience engagement

Languages

English
Native or Bilingual
Chinese
Native or Bilingual

Work experiences

Retention Growth Executive

Tatler Asia Group
Full-time

Oct 2020 ~ Present
Taipei City, Taiwan
- Product managed audience acquisition and retention across the APAC region, growing email sessions by 92% YoY and contributing to increasing monthly sessions to 5.3MM (+177%YoY) - Managed near 1000 affiliate partners, growing total affiliate sales by 121% YoY - Headed UI/UX website optimization projects
Logo of Morgridge Institute for Research.

Social Media & Communications Intern

Morgridge Institute for Research
Internship

Jun 2019 ~ May 2020
1 yr 0 mos
Madison, WI, USA
- Participated in weekly editorial meetings to brainstorm social media and content ideas, supporting the media specialist - Developed competitor and industry analysis - Developed, coordinated and managed social media and PR campaigns for Wisconsin Science Festival 2019 and the rural summer science camp - Created media slides for internal communication - Tracked media coverage and best practices of social media via Meltwater and AgoraPulse
Logo of NextShark, Inc. .

Editorial Marketing Intern

NextShark, Inc.
Internship

Oct 2018 ~ Mar 2019
6 mos
Newport Beach, CA, USA
- Spearheaded daily newsletters for the largest news media source for 1M+ Asian American youth - Optimized trending content and increased website traffic and newsletter open rate by 10% - Read, tracked and reported on relevant news trends and viral campaigns - Interviewed and wrote coverage of Facebook phenomenon “Subtle Asian Traits”
Logo of TransGlobe Life Insurance, Inc. .

PR Intern

TransGlobe Life Insurance, Inc.
Internship

Jan 2019 ~ Jan 2019
1 mo
Taipei City, Taiwan
- Drafted press materials, including news releases, media alerts and pitched letters regarding the upcoming technology - Worked cross-functionally with the marketing team to develop content - Drafted COO’s speech for a press conference
Logo of TransGlobe Life Insurance, Inc. .

CSR & Marketing Intern

TransGlobe Life Insurance, Inc.
Internship

Jun 2018 ~ Aug 2018
3 mos
Taipei City, Taiwan
- Strategized, developed and executed effective social media campaigns for CSR events while adhering to the overall brand goals and image - Helped plan and hosted 2 Facebook live streams at CSR events and increased engagement by 20% - Assisted with event planning and attended events to capture and post events via social media
Logo of International Community Radio Taipei.

Communications Intern

International Community Radio Taipei
Internship

Jun 2017 ~ Jul 2017
2 mos
New Taipei City, Taiwan
- Translated and edited local and international news daily in the news department - Collaborated with cross-functional teams on blog posts, news articles, and launch materials

Educations

Logo of University of Wisconsin-Madison.

University of Wisconsin-Madison

Bachelor of Arts (BA)
Journalism and Public Relations

2016 - 2020
Activities and societies
- Former President, VP, and Public Relations Coordinator of Taiwanese Undergraduate Student Organization (TUSO) - Staff reporter at the Daily Cardinal for Campus & features news (student-run newspaper) - News reporter and talk show host at WSUM 91.7FM Madison (student-run radio station) - Staff writer at MODA Magazine (student-run fashion & lifestyle magazine) - Performer at KASPer (Korean American Student Performers) - Volunteer of Schools of Hope tutoring program at O'Keeffe Middle School
Description
Studied in the School of Journalism and Mass Communication, double-tracking in reporting and strategic communication, with minors in Business and Asian American Studies. Honorable projects: - Co-founder of Asian Perspectives on Asian Pacific - Taliesin Digital Plan 2019 (worked with real client) - Podcast episode of Asian American histories and experiences

Licenses & Certifications

Google Analytics Ceritification

Google

Issued Jun 2019
No expiration
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