【Responsibilities】 • Build a go-to marketing strategy for global educational software products, myViewBoard Suite through marketing campaigns to achieve business goals. • Manage stakeholders and work cross-functionally to lead a global marketing project. 【Key achievements】 • Increased bidding success rate by initiating a case study guidebook to bridge the communication gap between sales and school. It generated 10 successful stories (case studies) across different regions annually. • Increased 112% subscription revenue by conducting global email marketing campaigns to subscribe to Pro/Premium in 2022. • Increased 3 active users to send requests for PD paid training to the US regional team to schedule a training session. • Mentored and coached 2 team members to facilitate their onboarding process and ensure timely project completion.

Senior Digital Marketing Campaign Planner Senior Digital Marketing Campaign Planner dentsu X · Full-timedentsu X · Full-time Jul 2015 - Mar 2020 · 4 yrs 9 mosJul 2015 - Mar 2020 · 4 yrs 9 mos Taipei City, Taiwan · On-siteTaipei City, Taiwan · On-site 【Responsibilities】 • Specialized in developing digital marketing campaigns for the beauty, FMCG, and food & beverage industries, such as the SEKKISEI, KFC, Taiwan Mobile, and ORIS. • Proven skills in competitor analysis, consumer insights, and communication strategy to increase digital buzz. 【Key achievements】 • Increased KATE eyeliner gel pencil digital buzz and raised 12.4%. brand recognition by conducting a YouTube product video. •Increased ORIS new diver watch products’ recognition in the retail store by cooperating with Taiwan local reef foundation and planning a mobile-centric interactive digital campaign. • Reached 13K consumers to redeem KAO's new facial wash product samples at the outdoor event and increased new product buzz by planning a mobile gamification soccer game on the trending FIFA World Cup.

【Responsibilities】 • Integrated product endorsement with trending issues in editorials, and web landing pages, and made how-to tutorial videos. • Worked closely with beauty bloggers/influencers/KOL and instructors and made a buzz in digital campaigns, including online to offline events. 【Key achievements】 • Succeeded in recruiting 1000 people to apply for competition and raise 100% of Google search in “MACHERIE” • Pitched 8 clients and increased 177% of website impressions from the seasonal whitening project last year by planning and executing the media online campaign.

【Responsibilities】 • Managed brands A&P and P&L, forecasted, stocks, and optimized brand investments and margins. • Implemented e-commerce promotion plans and events for brick-and-mortar stores to increase sales revenue. 【Key achievements】 • Raised 15% followers to get free trial and increase sales revenue 20% by partnership with cross-industry to exchange resources. • Collaborated with Hong Kong and Malaysia's startup business partners to align with the sales directions and nurture their business in the local market. • Succeeded in generating million revenue in a month through Email marketing, created lifestyle content, and telemarketing in March 2012.