Avatar of Tiffany Tse 謝星怡.

Tiffany Tse 謝星怡

Public Relations | English Copywriting | Marketing | Event Coordination
A English Native Hong Konger born in Singapore and raised in Taipei, Taipei with a strong media and communication background with a Bachelor's degree from Ming Chuan University in Journalism and Mass Communications and previously studied aboard at Purdue University in West Lafayette, Indiana. Known to be versatile, self-motivated, and ambitious with a well-rounded skill set in public relations, marketing, and english copywriting, and event coordination in the hospitality and startup industry.
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The Hoffman Agency
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銘傳大學 Ming Chuan University
Taipei, 台灣

Skills

Microsoft Office Suite
Public Relations
Communication Skills
Agile
Event Planning & Management
Social Media Marketing
Copywriting
Proposal Writing
English Translation
Communication
PowerPoint
Word
Excel

Languages

English
Native or Bilingual
Chinese
Professional

Work experiences

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Associate Account Executive

The Hoffman Agency
Full-time

Dec 2022 ~ May 2023
6 mos
Taipei City, Taiwan
• Develop and implement PR strategies for tech clients • Write press releases and other materials to communicate clients' messages effectively • Manage multiple projects, ensuring on-time delivery within budget • Monitor media coverage and track metrics to measure campaign success • Manage event logistics, vendors, and on-site execution • Analyze media coverage metrics and produce monthly reports using analytics tools

Client Development Specialist

KKDAY's FineDayClub

Jun 2022 ~ Sep 2022
4 mos
• Created English guidelines and revised 150+ product information for website 2.0 launch • Crafted the English Version of the Introduction Pitch Deck • Coordinated and successfully organized a wide variety of events for corporate clients (eg. Phanta Bear x RAW x WAWWE, Flavor Culture Gala) • Developed effective layouts for events and coordinated all staff management, event logistics, and internal & external communications throughout the event life cycle. • Steward VIP, vendors, and corporate clients' details and data with discretion to ensure personalized, detailed, and well-executed client experiences • Plan and execute the CRM actions (eg. events, gifting allocation, client targeting, gift stock management)
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F&B Promotions Assistant Manager

台北晶華酒店 Regent Taipei

Dec 2021 ~ Apr 2022
5 mos
• Manage Robin's Taipei & Azie Grand Cafe social media account • Brought at least $123,000 revenue with Halloween F&B Promotion Proposal • Manage Guest Chef Takeaway Projects on Take Regent Home (eg. Paul Lee, Richie Lin) • Assist with proposing at least 4 F&B promotions every month • Coordinate and Liason with restaurants on any promotions and events • Photograph E-Commerce Platform's products • Maintain and Coordinate Chamber events (eg. BCCT's Shaken Not Stirred Social)
Logo of 台北晶華酒店 Regent Taipei.

Marketing & Communications Specialist

台北晶華酒店 Regent Taipei

Mar 2021 ~ Dec 2021
10 mos
• Manage 3 social media accounts while gaining at least 1,600 followers in each account • Copywrites English press releases (at least 4 releases per month) • Translate & proofread all English text, displays creations • Coordinate & Liason all KOLs, foreign/international media, and Commercial Chambers • Propose American Holidays F&B Promotions (eg. Halloween, Thanksgiving) • Successfully coordinated Silks Hotel Group's Chairman Interviews with local and foreign media • Successfully coordinated Chamber events at Regent Taipei while maintaining close relations with Chambers; point of contacts

Educations

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銘傳大學 Ming Chuan University

Bachelor of Arts (BA)
Journalism & Mass Communications

2017 - 2021
Logo of Purdue University .

Purdue University

Bachelor of Arts (BA)
Pre-Communications

2014 - 2017

Licenses & Certifications

Fundamentals of Digital Marketing

Google Digital Garage

Credential ID: 33S D29 MFN
Issued Oct 2022
No expiration
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