Ting Yu Hsieh
UXUI designer
Versatile designer skilled in developing a branding strategy, conducting and interpreting user research in variable ways, and designing effective visual solutions. I am also a UX designer focused on creating intuitive interfaces that can reach a realm of empathy, harmony, and ease for users.
Skills
Languages
English
・
Fluent
Chinese
・
Native or Bilingual
French
・
Intermediate
Work experiences
Lead designer
安然科技有限公司・Full-time
Jan 2022 ~ Apr 2023
・
1 yr 4 mos- Develop user manual guide in help desk based on functional feedbacks
- Redesign UI and branding strategies, delivering logo and related marketing
design for company to pitch their product success
- Deliver responsive graphical UI, worked with engineers with HTML, CSS for
product website and iterated pieces.
- Navigate content strategies with UX centric thinking, develop branding based
on business model. Redesign components and user flow to target their desired
audience
- Mediate stakeholders’ needs to discover goals of research and design for the
increase of UX metrics and the extension of product life cycle.
Contract UXUI Designer
好好聽文創傳媒股份有限公司・Contract
Aug 2021 ~ Jan 2022
・
6 mos- Redesign landing page and its flow with UX research, content strategies based
on clarified proposals, marketing analysis, and project timeline
- Conduct UX interview, whiteboard, usability evaluation for information
architecture, site mapping, for user flows and brand based visual
- Implement responsive wireframes and prototypes based on UX and marketing
researches, key features in design system
- Project manage workflow independently with Art director and Dev team for
each submissions before iterating and launching; help to set weekly standup for design sprints based on project scope and events.
UX consultant
Freelance
Jan 2020 ~ Jan 2022
・
2 yrs 1 mo‒ Elevating interface design and iterating a systematic and empathetic user experience based on the purposes and research.
‒ Managing design workflow with design thinking, and creating user journey based on usability testing for website structures and interactions.
‒ Building brand assessment pitch and design system for the current Web/App/Product, and helping the company to stabilize the brand position in sustainable brand development.
‒ Reach the business/product goals by balancing between the purposes of products and the needs of stakeholders & users.
Full time UXUi
TWDD 群悅科技・Full-time
Apr 2021 ~ Aug 2021
・
5 mos- Collaborate with PM, CTO and development team on core projects to improve existing product’s user flows and UI for configuration.
- Design Responsive transaction review page and forms, finalize with design
system for the responsive components.
- Support iterating logo design and brand design with visual strategies
- Lead and iterate UI design based on C level’s and BD’s needs. Design
reservation UI dashboard with user flow, flowchart, design system, lean UX approaches for the company’s new MVP.
Brand Designer
Project: Groove Group
Feb 2019 ~ Dec 2019
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11 mos‒ Developed concept for an application that promotes Jazz community to network and make friends through music interests.
‒ Conducted competitive analysis and user research, created mood board and designed app logo and visual identity.
‒ Created user personas and workflows, designed sitemap, and conducted user testing for application.
Marketing Specialist
Albest Musical Instruments
Jan 2014 ~ Dec 2016
・
3 yrs 0 mos‒ Worked with design team to develop brand strategy, marketing materials, advertisements, social media and digital content.
‒ Edited footage with Adobe Premiere to create promotional videos featuring a variety of musical products.
‒ Managed communications with international clients, artists and vendors.
Educations
Academy of Art University in San Francisco
Master of Arts (MA)・MA Web Design & New Media
2016 - 2019
Activities and societies
● Design Thinking
‒ Conduct appropriate, cited market research with clear evidence in well-justified user-centered design decisions that focus on real target users.
‒ Create interactive architecture that best reflects the needs of the project’s functionality.
● Visual Communication
‒ Effectively utilize grid, hierarchy, typography, color, and composition.
‒ Demonstrate use of the above design principles to effectively implement/display interactivity appropriate to the projects.
● Technical Abilities
‒ Demonstrate an understanding of the current interactive technologies best suited to execute substantive projects and a portfolio site that meets professional standards.
● User Experience
‒ Demonstrate a realistic consideration of potential users.
‒ Apply testing results to refine project throughout the design process and show iteration.
● Professional Readiness
‒ Produce a cohesive portfolio tailored to reflect stated career goals
Description
Courses included UX Principles, Typography & Type Composition, Mobile Web Technology, Visual Design Strategy, Web Technology, Motion Graphics.
French Tamkang University
BA
- 2014
Universite Lyon
Study Abroad Program
- 2012
