Tzu Han Hsu
Stay hungry, stay foolish. I'm eager to challenge, and willing to learn. Feel free to drag me out from my comfort zone. If you have any job openings that might suit my personality, or based on my professionals, do not hesitate to contact me.
Skills
Languages
English
・
Fluent
Chinese
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Native or Bilingual
German
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Beginner
Work experiences
Marketing Specialist
Iwplay World Interactive Entertainment Technology Co., Ltd.
Feb 2019 ~ Feb 2020
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1 yr 1 mo• Plan, promote, and implement marketing strategies to meet objectives for mobile games, manage budgets over 1M USD in total.
• Organize and launch marketing activities to increase downloads and usage of mobile games, both online and offline.
• Coordinate with multiple cross-functional teams to develop and prepare promotional materials.
• Analyze and report the results to top management and mobile game producers (Beijing, China).
Digital marketing specialist
Efun company limited
Jul 2015 ~ Jul 2017
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2 yrs 1 mo• Campaign strategy planning on Google AdWords for over 15 mobile games, of total budget over 30K USD.
• Reach 10K+ installation during a weekend, with 0.5USD per installation.
• Collaborate with the IT department (located in Guangzhou, China) to discover and fix technical issues of SDK implementation.
Product Management Intern
Richi
Jul 2014 ~ Mar 2015
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9 mos• Assist in product testing, especially on UX, shorten the workflow while using the apps.
• Communicate with both internal and external end-users, record and report their demands.
• Research and analyze collected data to product manager for product improvement.
Marketing Intern
Foodee concierge
Aug 2014 ~ Oct 2014
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3 mos• Assist with website development and content design.
• Prepare marketing proposals for sales to develop partnerships with restaurants.
• Research information and data to support marketing plans.
Educations
University of Glasgow
Master of Science (MS)・Software Development
2017 - 2019
Activities and societies
• Complete an educational learning website with JavaScript full-stack development.
Description
• Discover and understand knowledge about OOP, mostly practice through JAVA.
Shih Chien University
Bachelor of Business Administration (BBA)・Business Administration
2011 - 2015
Activities and societies
• Organized various cultural exchange events for international students from Europe and South Asia.
• Attend International Student-Based Conference at INTI Penang, Malaysia.
Description
• English-taught program.
