• Penetrate new segments through use of strategic marketing initiatives. Communicate value and position to sales team and develop tools to support selling process. • Responsible for analyzing and reporting on promotion activities performed / level of spending by brand and GPL, looking for the best marketing channels for the up-coming quarter. • Start a new co-branding program between Clarins and universities in Hangzhou at the initial stage, keeping a positive ROI at 50% for the temporary podiums.

• Generate relevant content and update on a daily or weekly basis to connect to social media patrons via Weibo and Wechat. Keep clients’ up-to-date on new promotional opportunities and on the progress of their current PR campaigns by monitoring media coverage. • Participated in the live-streaming of “Macao Week in Shanghai” by preparing the scrips and planning activities that gained 250k+ viewers in 3 hours. • Write and translate press releases, articles, case studies and product pieces. Cultivating relationships and liaise with influential contacts in the press and broadcast media.

• Strengthen students’ logical thinking by teaching with props or board games. Responsible for two main classes conducted by two 4-year-old kids and five 6-year-old students.