Avatar of William Chan.

William Chan

Marketing Manager
Growth Hacker with a proven record of driving 1300% growth in the Hong Kong market and 200% in the USA market. From intern to manager in one of Taiwan's fastest growing startups, I learned and achieved more in 3 years than I ever could imagine. I am a data-driven, goal oriented growth hacker with 3+ years of experience in EdTech sector. Proven record of developing and executing successful marketing campaigns that drive users acquisition and revenue growth, in the local market and overseas market. Equipped with strong technical skills in digital marketing channels and product optimization.
Logo of AmazingTalker.
AmazingTalker
Logo of 香港中文大學.
香港中文大學
Taipei, 台灣

Skills

SEO
SEM
Ahrefs
Hotjar
SQL/MySQL
Data Analysis
Facebook Ads
Google Analytics
Google AdWords
metabase
Landing Page Optimization
Landing Page Design
Content Marketing
Content Creation
Marketing Strategy

Languages

Chinese
Native or Bilingual
English
Professional

Work experiences

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Marketing Manager of USA, UK, Canada, Australia

AmazingTalker

Feb 2022 ~ Dec 2022
11 mos
1. In charge of the new market expansion, revenue and ROI of Main English Speaking countries including USA, UK, Canada, Australia 2. Led marketing strategy, user acquisition, and end-to-end marketing campaigns 3. Managed products and digital marketing campaigns, analyze results across SEM, Facebook Ads, products performance, Youtube, Google Adwords, SEO, etc. 4. Led a team of 5+ members to execute the content creations and marketing campaigns via multiple digital channels 5. In close collaboration Product/Engineering Team on enhancements to content, landing pages and product offerings for overseas markets including USA/UK/Japan/Europe/South Korea Achievements: - 200% growth in monthly revenue of USA/UK/CA/AU within 10 months - Managed a monthly budget of TWD $2.7 million with ROAS 415%
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General Manager of Hong Kong

AmazingTalker

Jan 2021 ~ Jan 2022
1 yr 1 mo
1. In charge of the revenue and ROI of Hong Kong 2. Led marketing strategy, user acquisition, and end-to-end marketing campaigns for Hong Kong 3. In close collaboration Product/Engineering/CS/Video Creation Team on enhancements to content, landing pages and product offerings 4. Led a team of 10+ members to execute digital marketing campaigns , Image& Video Content creations , KOL collaborations and Product designs. Achievements: • 1300% growth in monthly revenues of Hong Kong within 2 years • Managed a monthly budget of TWD $3.3 million with ROAS 1100%
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Marketing Manager of Hong Kong

AmazingTalker
Full-time

Jan 2020 ~ Dec 2020
1 yr 0 mos
1. Managed digital marketing campaigns and analyze results across SEM, Facebook Ads, products performance, Youtube, display advertising, SEO, etc. 2. Built a team of 5 members to execute digital marketing campaigns , Content Creations and SEO optimization
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Digital Marketing Intern

AmazingTalker
Internship

Jun 2019 ~ Dec 2019
7 mos
1. Created and optimized 15+ SEO articles that ranked top 3 in Google Search Results 2. Optimized landing pages to rank top 3 in Google SERPs for high volume and strategically important keywords

Educations

Logo of 香港中文大學.

香港中文大學

Bachelor of Arts (BA)

2016 - 2020
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