Avatar of Bui Thao Yen.

Bui Thao Yen

Marketing Executive @ Icetea Labs
Icetea Labs
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Đại học Thương Mại

Skills

Photoshop
Microsoft Office
Video Editing
Figma

Languages

Vietnamese
Native or Bilingual
English
Intermediate

Work experiences

Marketing Executive

Icetea Labs
Full-time

Jul 2022 ~ Present
Hanoi, Vietnam
- Develop strategic marketing plans and implement effective advertising/communication campaigns. - Design media publications and manage social fanpage, organize campaigns and events on fanpage. - Earn trust and respect from superiors and colleagues (*) Outline easy-to-follow creative plan and timeline - Research trends, catch trends, learn how social media works, algorithms over time - Make creative checklists - Producing creative ideas - Directly as VJ for the project. Shoot, edit tiktok videos according to the plan. - Strategize on how TikTok can amplify ongoing marketing efforts and campaigns. Conceptualize, design, create, edit, and distribute visual content in various forms on TikTok. - Evaluate and measure performance to optimize. (*) Achievements: - Build a community tiktok channel with 5000 follwers in just the first 2 weeks of launch. - Streamline the content development process, cutting production time by 40%.

Graphic Designer

Hudotee Ecommerce Co. Ltd
Full-time

Jul 2020 ~ Jun 2022
2 yrs 0 mos
Hanoi, Vietnam
- Creatively design printing products according to the needs of the US and EU markets with available ideas. - Product design 2D, 3D - Make product mockups, coordinate with the creative department in the company to design samples according to customers' requirements. - Design media publications to promote products.

Content Creator

Hudotee Ecommerce Co. Ltd
Part-time

Jul 2019 ~ Jun 2020
1 yr 0 mos
Hanoi, Vietnam
- Researching markets and E-commerce industries in the world to analyze target customers, come up with ideas for products that satisfy their needs (customers from Europe and America); - Work with design and marketing department to perfect products + promote on company's marketing channels; - Make reports, analysis on business, customer feedback, new needs of customers to improve work performance, improve product quality; - Manage and implement work processes in the team to ensure work efficiency; - Provide timely and accurate reports based on company standards; - Building team spirit within the department; - Solve difficulties, problems and situations arising at work.

E-commerce Marketing

Vua Do Phuot Co. Ltd
Part-time

Jun 2018 ~ Apr 2019
11 mos
Hanoi, Vietnam
- Recruiting and training new employees. - Deploy ideas and build an e-commerce booth for the shop when e-commerce is still a new market in Vietnam. Manage and build shop's booth on channels like Shopee, Lazada, Sendo. *Achievement: - Build 5 favorite shopee stores with monthly revenue of 100,000,000/shop

SEO Marketing Intern

Truong Phat Dai Loc Co. Ltd

Sep 2017 ~ May 2018
9 mos
Hanoi, Vietnam
- Write SEO-friendly content that engages the reader and ranks well in search engines - Understand and utilize keyword research to produce content accordingly - Conduct research on assigned topics to ensure all information is accurate and up-to-date - Optimize existing content to improve organic traffic and search ranking - Monitor web analytics to track progress and identify areas for improvement - Assist with other tasks as needed, such as creating reports, conducting competitor analysis, and managing projects. - Leader of content team part time *Achievement: - Ensure the schedule of the project volume according to the plan that the Project Leader has built. - Top 2 Google search.

Educations

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Đại học Thương Mại

Bachelor’s Degree

2017 - 2022
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