2019 D&AD Campaign 設計與廣告大賽 2019 Cannes Lions Campaign 坎城廣告節 (因疫情延期)

於碩士就學期間，透過行銷課程和廣告設計課程，我學習了品牌研究、市場研究、創意策略與執行 其中我善於策略、執行以及： 1.英文能力：透過碩士課程一週一次英文口頭報告的經驗，我善於在報告過程中能用英文完整表達企劃的重點 使聆聽者清楚接收到企劃的研究進度和資訊，且能善用英文做文字回覆、溝通來解決問題。 2.創意思維：大學就讀產品設計，幫助我更好瞭解客戶需求和創意發想，結合行銷和廣告，使 Creative Concept ＆ Idea 成為我的強項。 3.良好的溝通能力：碩士就讀期間曾和來自不同國家的同學們共同完成Project，明白溝通隔閡是不同文化共同合作最大的阻礙，因此在國外 練就能與不同國家的同事溝通想法、共同合作的能力。 4.獨立完成Project：在最後的畢製中，獨立完成了品牌研究、策略以及執行的要求，同時也是我的自我實現目標。 5.對於數位行銷有高度興趣：曾選修Digital and Interactive Marketing，模擬SEO系統、購買Keywords、分析Landing Page內容和Email Campaign 優化 In my postgraduate lessons, I have learned, - Brand research - Marketing research - Creative strategy - Creative execution I'm adept at creative strategy and execution, also: 1. English communication ability: an oral presentation per week makes me good at expressing the crucial point of research and information, to interactive and solve the problems. 2. Creative thinking: product design experience helps me understand more about consumer behaviour and creative ideas generation, combine both, makes creative concept become my best ability. 3. Good communication skill: the experience of collaboration with different countries colleagues allowed me to break the wall of culture and language. 4. Independent ability to finish the project: in my last academic project, I'm able to work brand research, strategy and execution in my own ability. 5. High interest in digital marketing: have learned Digital and Interactive Marketing, using SEO simulation system, purchase Keywords, analysis Landing Pages and Email Marketing Campaign optimisation.

Student Art Exhibition 學生校外小型展覽 Yodex Exhibition 2019 新一代設計展

- 3D 建模設計 - 創意商品設計 - 色彩學 - 設計概論