Yu-Hsuan Chan (Emilia)
Marketing & PR
7 years software(SaaS & App) industry experience. Specialize in PR, event activities, social media, community and internal & external innovative marketing partnerships partnership campaigns. She has successfully organized global and local PR activities, influencer collaboration and marketing campaigns in lead generation, new user acquisition, brands awareness and go-to market success. She understands the global media landscape and is savvy Taiwan, US, Japan and France.
In addition to marketing communication, she also has experience in business(funding) program. She is familiar with proposal writing, resource allocation and project management(including schedule, accounting and human resources)
Portfolios: https://issuu.com/yuhsuanchan/docs/_80e1cda47914a2
Skills
Languages
Chinese
・
Native or Bilingual
English
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Professional
Korean
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Beginner
Work experiences
Marketing & PR
Perfect Corp.
Nov 2015 ~ Jun 2021
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5 yrs 8 mos•Marketing Projects Management
。Lead and coordinate AI & AR SaaS/App global marketing projects. From market analysis, planning, schedule control and budget. Leverage internal and external resource.
。Events planning, coordination and optimization (scope covered website development, physical event arrangement and re-marketing).
。B2B client in-app campaign in adopted AI & AR technology
The Global Beauty Tech Forum project owner (hosted in New York, Paris, Tokyo and Shanghai)
。App UX and marketing system development and operation (Wireframe, PRD and project management)
•YouCam Perfect App Product Marketing for Taiwan Market: responsible for IMC campaign including partnership development, social media, influencer collaboration, forum buzz (PTT, Dcard) and PR for new users and brand awareness.
•"AI Beauty Assistant" Project Owner:
。Developed and managed technical government funding program: Worked directly with CTO and CSO for innovative “Artificial Intelligence (AI) Beauty Assistant” project. Provided with Financial Projection for reference and Marketing Activations Plan. Successfully help Perfect Corp. subsidized with NT$30M by government.
•Digital Marketing
。Focus on social media (IG, YouTube, Facebook and Linkedin) growth strategy planning, content execution and data analysis. Familiar with trend research, competitor analysis, SEO, video marketing.
。KOL recruitment, communication and performance tracking.
。Mentor of junior marketing members for social media and app marketing to drive IAP revenue growth.
Marketing Communication & PR
CyberLink
Aug 2014 ~ Nov 2015
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1 yr 4 mos•Worked closely with localizers and designers to execute 6 language online campaigns monthly.
•Negotiated and managed exhibition trade show in USA, Germany and UK.
•Managed online seeding project and created performance review.
•Managed the new product launch press events, creatives and PR call
•Created and monitor weekly media clipping report and managed news release distribution.
Teaching/Research Assistant in Marketing
NTPU
Sep 2012 ~ Jun 2014
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1 yr 10 mos•Lead and assisted 200+ undergraduate students in marketing class.
•Assisted teacher with research data collecting and coding.
Counter Clerk/Cashier
Dolle's Candyland
Jun 2012 ~ Sep 2012
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4 mos•Worked with shop daily tasks including customers' service, retailing ect.
Educations
National Taipei University
Master of Business Administration (MBA)・Master of Business Administration (MBA))
2012 - 2014
Soochow University
Bachelor’s Degree・Bachelor of Business Administration
2008 - 2012
