Uyen Le

Experienced communications professional actively seeking new opportunities.

I have four years of experience in Marketing and Public Relations focusing on social media management, media relations and CRM.

People-centered is the key value in all of my approaches. 

  Ho Chi Minh city, Vietnam

  uyen-lili-le

Work Experience

April 2022 - Present 

Marketing Coordinator _ Unios

. Develop compelling product marketing materials 
. Develop concise and effective messaging to promote new products Digital Marketing 
. Improve, troubleshoot, quality test and continually monitor the website and online presence
. Monitor and analyze trends of searches and report findings to business 
. Assist with all aspects of our digital marketing including marketing database, email, and display

June 2021 - March 2022

Marketing Coordinator _ PlanOmatic

. Assist with content pieces including white papers, e-books, blogs and email campaigns
. Manage Hubspot CRM in support of sales and marketing teams
. Maintain the company's social media presence and online reputation across all digital channels
. Organize and coordinate trade show sponsorships and event attendance
. Track and manage internal projects and marketing requests

June 2020 - January 2021

Communications Intern  Inter-Agency Network for Education in Emergencies

. Developed social media campaigns relevant to INEE thematic areas and activities, and promote the content of INEE partners
. Prepared monthly social media activity reports and maintain the social media user guide
. Assisted the management of the INEE website, including updating content, drafting webpages and features, etc.
. Assisted the drafting and preparation of INEE communications materials

June 2019 - May 2020

Communications Fellow _ AfricAid

. Researched prospective grant potential from foundations including background information, specific requirements, deadlines, etc
. Wrote letters of inquiry, proposals, and grant reports under the supervision of AfricAid staff
. Drafted and designed social media content for Facebook and Instagram

April 2019 - August 2019

Communications Intern _ Vanguard Communications

. Assisted in managing WordPress websites and social media on behalf of clients
. Conducted social media analysis to improve social media strategy for clients
. Assisted internet-based marketing and public relations tasks on behalf of clients, including online reputation management, including Yelp, Google, Healthgrades, RateMDs, etc.
. Checked and monitored SEO ranking to enhance websites 'visibility
. Tracked and managed assigned projects with Vanguard's task management software on a daily basis in order to update the team and document progress

September 2018 - March 2019

Marketing Intern _ Swedish Medical Center

. Assisted marketing and advertising promotional activities
. Used PowerPoint to design promotional presentations
. Distributed internal marketing materials and organized marketing events

August 2018 - January 2019

Public Relations Intern _ Clobotics

. Managed social media marketing platforms, such as Facebook, Twitter, and LinkedIn
. Conducted research on PR and marketing best practices in order to attract more social media engagement and event participation
. Developed content for both digital and traditional media

May 2017 - January 2019

Marketing & PR Associate _ GREAT WINE, Inc.

. Designed and organized social media content on Facebook, Twitter, Instagram and LinkedIn
. Managed website and email marketing
. Drafted communications projects, such as news releases, newsroom projects and news pitch
. Built relationships with the media and social media influencers to promote the brand and its products
. Identified new market segments to increase customer retention
. Conducted research on PR and marketing best practices to improve future campaigns

September 2017 - March 2018

PR and Marketing Intern _ Open Media Foundation

. Drafted and publicized content on Open Media Foundation OMF and Denver Open Media DOM social media, such as Facebook, Twitter, and Instagram
. Organized station events, such as DOM Member Shindig and Open Music Sessions to improve members' and guests' experience
. Conducted photography for events
. Analyzed OMF's and DOM's websites' performance using Google Analytics and Google Ads

Education

University of Denver

Master of Arts Strategic Communications

2017 - 2020

Seattle University

Bachelor of Arts Strategic Communications

2014 - 2016

Publications


Taylor & Francis Online

Trim the Ribbon: Reconsidering the Ethics of Breast Cancer Campaigns

Co-Author, Published 07/2017


Rosa-Luxemburg-Stiftung Southeast Asia

The relation between health inequality and low health utilization: The case of Vietnam

Author, Published 10/2020



ProQuest Dissertations Publishing

Audience Segmentation Ethics in Health Promotion

Author, Published 12/2020

Skills

Tech


  • Microsoft Suite 
  • Adobe Creative Suite
  • Talkwalker
  • SPSS
  • WordPress
  • HTML5
  • Canva
  • Salesforce
  • MailChimp
  • HubSpot
  • Binary Fountain

Communications


  • Press Release
  • Media Advisory 
  • Collateral Design
  • Content Creation
  • News Pitch
  • Social Media Analytics
  • Social Media Management
  • Online Reputation Management

Language


  • Chinese (Beginner)
  • English (Professional)
  • Vietnamese (Native)
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