Victoria Kung（龔怡文）

Content Strategist

Experienced Product Marketing Manager and Business Development professional with over 10 years in the semiconductor industry. Skilled in researching and analyzing potential business opportunities, building strategic marketing approaches, and leading projects. Highly self-motivated, adaptable, and an expert in cross-functional collaboration. Able to work independently or as part of a team to drive progress. Leveraging extensive knowledge of electronic components, markets, and marketing to develop effective marketing strategies.

Tainan City, Taiwan [email protected] +886912178779

Experience

October 2022 - Present

Content Strategist

PANJIT International Inc.

．Create promotional content strategies for new products (PMIC, MOSFET, SiC) tailored to the style of various online platforms and target audience, resulting in a 36% open rate in e-newsletters.
．Optimized the website by creating engineer-friendly content.
．Collaborated with Product Managers/FAEs to create and format product promotion materials and technical content for the website, WeChat public accounts, LinkedIn, and other channels.
．Conducted research and analysis on target audience search keywords, optimized website copy, and tracked SEO rankings, achieving a significant increase in SiC product ranking from 56 to 26.
．Planned and created technical promotional content for existing products on the website, enhancing product search exposure and contributing to inventory reduction efforts.

May 2016 - October 2022

Product Marketing & GAM

PANJIT International Inc.

．Conducted revenue analysis for products and applications utilizing Excel Pivot and Power BI, and collaborated with Product Managers to develop and implement new marketing strategies based on the insights gained. This resulted in a 10% increase in gross margin.
．Assisted Product Managers in developing product roadmaps by analyzing customer product requests, competitor product parameters, potential markets, and market size.
．Transformed a technical seminar into a global quarterly webinar, showcasing the company's product marketing approach, market trends, and corporate direction to a 95% attendance rate.
．Conducted market trend research and analysis for new industries and electric components, such as Electric Vehicle, Panel, 5G, 3rd generation semiconductor, and AI, with reports utilized for corporate direction and investment decisions.
．Served as a Pre-sales representative for IC and Automotive Tier 1 clients, as well as an Account Manager for Global OEM accounts.

November 2013 - January 2016

Marketing Project Management

PANJIT International Inc.

．Calculated yearly discrete market TAM per application, resulting in a 3% revenue growth projection for the upcoming year.
．Structured and executed the first domestic technical seminar, achieving a 95% attendance rate and a 100% satisfaction rate.
．Implemented a sales management system to improve internal communication efficiency by 30%. Extended the function by implementing a quotation system to reduce cost-check working hours by 80%.
．Led the creation of the first corporate image video, securing an annual budget of 100 million NTD for video production.

December 2011 - November 2013

Marketing Analyst

PANJIT International Inc.

．Developed and presented 20 market research and analysis reports to inform product development decisions and drive business growth.
．Generated 40+ customer visit reports to inform sales strategy and improve customer relationships.
．Analyzed application shipment data and production quantities from EMSs to forecast opportunities for the upcoming year.
．Conducted in-depth surveys on regulation changes and their impact on product development.

July 2008 - June 2010

Overseas Sales

Boltun Corporation

．Developed 2 new customers and achieved 400 thousand USD revenue for the first year.
．Executed 100+ e-mails a day.
．Monitored and tracked rolling forecast to maximize factory capacity, decrease stock value and prevent customer line shutdown.
．Trained 3 new recruits to work independently.