Cn0rrufg28fy8kuqjpiu

Victoria Rainbolt

Digital marketing specialist with complementary skills in technical marketing (SEO, Google Analytics, A/B Testing) and creative work (Photoshop, InDesign, email marketing). Successful social media growth marketer.

Marketing associate
San Francisco, US
[email protected]

Experience

Digital Marketing Associate, June 2017 - Present

  • Contribute to building WBR triathlete community through interviews with professional triathletes and strategic content distribution
  • Produce Evergreen blog content (writing, editing, inDesign for presentation)
  • Support newsletter content, reaching >60K subscribers

Experiences 00 00@2x 504900dc09d82f711fdb54cf5763251cab5193a844856da978b2b8f3907ecd5a

Digital Marketing Associate, March 2017 - Present

  • Devise and execute email strategy to create content for blog and newsletter 
  • Manage blog content, in particular the ‘Founder Series,’ which highlights startup founders. Requires meticulous attention to detail and proficiency in Adobe Creative Suite. See republic.co/blog for examples of my published work
  • Support newsletter content, reaching >15k subscribers

Experiences 00 01@2x 6daa47d1df70d315f129dcecdd562003831581c4cdd8f9c819aa22d4a24ae150

Digital Marketing Operations Lead, July 2016 - February 2017

  • Owned all digital content, including the email marketing strategy for customer segmentation, retention, and acquisition, as well as A/B testing 
  •  Designed full customer experience (CX) by researching pain-points and establishing product market fit 
  •  Managed all online/offline customer relationships and led offline marketing events with an attendance of 200+ 

Outcome: Created an effective email strategy, drip campaigns, and developed data-driven CX playbook leading to average customer delight of 4.8/5

Experiences 00 02@2x d08cb731546334ac3e784c5845e368719bba256a127be86e720a634d798b8bb9

Digital Marketing Associate, May 2015 - June 2016

  • Created and edited content for more than 2,000 patients enrolled in Watsi’s health program 
  • Managed the 40-person content team: selected, trained, and coached Watsi writers for cohesive voice across digital platforms 
  • Developed an information-sharing platform to optimize the company's content writing process 
Outcome: Help drive peak season donation records, surpassing forecasts by 140%

Experiences 00 03@2x b381b81be12ffb5207e31257bd24e9606aef09c63c7e710fcd513da5ffd4e913

Analyst/Researcher, April 2010 - September 2014

  • Formulated and tested hypotheses using a statistical programming language (R) 
  • Managed multiple stakeholders, including the Federal Government, academic researchers, and medical doctors in order to collect and standardize research collected data for almost one-million patients. 

Outcome: Ran numerous complex analyses to generate recommendations for policy makers regarding cancer, radiation and obesity

Experiences 00 03@2x b381b81be12ffb5207e31257bd24e9606aef09c63c7e710fcd513da5ffd4e913

Projects

Projects 00 00@2x 25de285f43c486b5a0ddc099900a08387ad7a27243b9ba95b25d3665ee9775ae

Marketing strategy

Created content to connect early stage startup founders with equity crowdfunding investors and drive campaign success.

Learn More
Projects 00 01@2x 5659ae1046a29c3ededd36e4a50b2c0f0c26b5fd7152a5d1cc138de803a81cbf

Content creation

Produced evergreen, SEO-driven content for World Bicycle Relief by to engage multiple donor personas.

Learn More
Projects 00 02@2x fe789c7495428f4bddd216a44a8d0d12ce13fbeed0f26e9c9f2fa6c5fb4b5cc2

Digital marketing: operations and performance

Developed and executed end-to-end marketing operations. This included systemically collecting/analyzing feedback for improvement,  A/B testing, and email marketing.  

Portfolio

For a more complete portfolio, visit here.

Skills


Digital marketing (email, content, strategy) : MailChimp, Hootsuite, Iconosquare, Intercom, Twilio, Social media marketing/"growth hacking"


Design: Photoshop, Lightroom, InDesign, Intuos Pro, InVision 


Performance: Google AdWords, Google Trends, Google Analytics, A/B Testing, SEO

Powered by CakeResumePowered by CakeResume