Victoria Rainbolt
Digital marketing specialist with complementary skills in technical marketing (SEO, Google Analytics, A/B Testing) and creative work (Photoshop, InDesign, email marketing). Successful social media growth marketer.
Marketing associate
San Francisco, US
[email protected]
Experience
Digital Marketing Associate, June 2017 - Present
- Contribute to building WBR triathlete community through interviews with professional triathletes and strategic content distribution
- Produce Evergreen blog content (writing, editing, inDesign for presentation)
- Support newsletter content, reaching >60K subscribers
Digital Marketing Associate, March 2017 - Present
- Devise and execute email strategy to create content for blog and newsletter
- Manage blog content, in particular the ‘Founder Series,’ which highlights startup founders. Requires meticulous attention to detail and proficiency in Adobe Creative Suite. See republic.co/blog for examples of my published work
- Support newsletter content, reaching >15k subscribers
Digital Marketing Operations Lead, July 2016 - February 2017
- Owned all digital content, including the email marketing strategy for customer segmentation, retention, and acquisition, as well as A/B testing
- Designed full customer experience (CX) by researching pain-points and establishing product market fit
- Managed all online/offline customer relationships and led offline marketing events with an attendance of 200+
Outcome: Created an effective email strategy, drip campaigns, and developed data-driven CX playbook leading to average customer delight of 4.8/5
Digital Marketing Associate, May 2015 - June 2016
- Created and edited content for more than 2,000 patients enrolled in Watsi’s health program
- Managed the 40-person content team: selected, trained, and coached Watsi writers for cohesive voice across digital platforms
- Developed an information-sharing platform to optimize the company's content writing process
Analyst/Researcher, April 2010 - September 2014
- Formulated and tested hypotheses using a statistical programming language (R)
- Managed multiple stakeholders, including the Federal Government, academic researchers, and medical doctors in order to collect and standardize research collected data for almost one-million patients.
Outcome: Ran numerous complex analyses to generate recommendations for policy makers regarding cancer, radiation and obesity
Projects
Marketing strategy
Created content to connect early stage startup founders with equity crowdfunding investors and drive campaign success.
Learn More
Content creation
Produced evergreen, SEO-driven content for World Bicycle Relief by to engage multiple donor personas.
Digital marketing: operations and performance
Developed and executed end-to-end marketing operations. This included systemically collecting/analyzing feedback for improvement, A/B testing, and email marketing.
Portfolio
For a more complete portfolio, visit here.
