Vikas Pratap Singh
As an accomplished digital marketing professional with a decade of experience, I have been instrumental in helping numerous organizations achieve their financial objectives. I am passionate about leveraging digital channels to optimize performance and exceed organizational goals.
Skills
Social
I've been involved both in operational and strategic levels. This experience offers me the ability to control the full process for most of the digital projects as doer, manager or consultant.
Strategy
Experienced to manage the scope whether it's in the context of a startup or a large corporation: with very tight and large resources but also on short and long-term visions.
Marketing
Marketing is the backbone of my career; from building business landing pages and design to campaign management & other communication projects.
Experience
Manager - Digital Marketing at SHL India
Jul 2020 - Dec 2023
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Experienced campaign designer both HTML and rich-text media enabled templates.
- Effectively creating and managing user automation for engagement and ROI.
- Generate new leads by converting web traffic through CTA, landing pages, & Forms.
- Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
- Maintain revenue vs expense dashboard YOY for digital marketing efforts.
Manager - Digital Marketing at Aspiring Minds India
Jun 2018 - Jun 2020
- Creating content calendar for digital marketing and Email campaigns.
- Set-up a marketing automation system (CRM + email + Social Media).
- Ensure marketing message is conveyed clearly and delivered properly to prospects.
- Strong analytical ability to evaluate end-to-end customer experience across multiple channels.
- Coordinate and monitor the maintenance, integrity, and security of several databases.
Asst. Team Lead - SMM at Sovereign Health Group
March 2014 - Jun 2018
- Developed and implemented marketing analytics and ROI tracking.
- Set-up a marketing automation system (CRM + email + Social Media).
- Tracked industry trends and adapted company language to match.
- Grew monthly unique visitor percentage from 1.8% to 6% of total visit per month.
- Doubled year-over-year lead generation.
SEO/SMO Executive at Purple Thinkers
Sep. 2012 - March 2014
- Optimized existing and new business social media pages for clients.
- Wrote copy for campaign elements as well as simple messages to be shared socially.
- Improved the company’s social media following by leading marketing.
- Trained and mentored new employees on operational standards
Marketing Tools
1. SEOmoz 2. Keywordtool.io 3. HootSuite 4. Buffer 5.Google Analytics 6. Simply Measured
7. HubSpot 8. ActiveCampaign 9. Salesforce 10. Metabase
Personal Details
Father's Name: Sh. Ram Babu Singh
Date of Birth: 22nd March 1985
Maritial Status: Married
Languages: English, Hindi
Date Vikas Pratap Singh
