Vikas Pratap Singh

Team Lead - Social Media at Sovereign Health Group

In charge of growing the Sovereign community by engaging users through its social channels. Strategising to improve engagement & lead generation. I'm a passionate problem solver who genuinely loves helping businesses achieve their goals!



I've been involved both in operational and strategic levels. This experience offers me the ability to control the full process for most of the digital projects as doer, manager or consultant.


Experienced to manage the scope whether it's in the context of a startup or a large corporation: with very tight and large resources but also on short and long-term visions.


Marketing is the backbone of my career; from building business pages and design to campaign management and other communication projects.


Asst. Team Lead - SMM at Sovereign Health Group

March 2014 - Present

  • Developed and implemented marketing analytics and ROI tracking. 
  • Set-up a marketing automation system (CRM + email + Social Media).
  • Tracked industry trends and adapted company language to match.
  • Grew monthly unique visitor percentage from 1.8% to 6% of total visit per month.
  • Doubled year-over-year lead generation.

Social Media Executive at Purple Thinkers 

Sep. 2012 - March 2014

  • Optimized existing and new business social media pages for clients.
  • Wrote copy for campaign elements as well as simple messages to be shared socially.
  • Improved the company’s social media following by leading marketing.
  • Trained and mentored new employees on operational standards

SMO Executive at Content Axis

March 2012 - Aug 2012

  • Creation and maintenance of new and existing business pages of clients.
  • Social bookmarking to drive new users from different platforms.
  • Inforgraphic submission: Submission of all type of image marketing site like infographick.com, visual.ly, coolinfographic.com, omginfographic.com

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