吳美融

一月 2019 - 十二月 2022

Time-bank Facilitation Project Researcher  Ministry of Health and Welfare

• Engaged 100+ people by conducting 10+ interviews and 5 workshops to consolidate the needs of the community and the time-bank promotion strategy.
• Assisted partnered tech companies (Timelinker, GCEC Taiwan, Dobtor System and FiO) to apply blockchain, AI and website platforms to time-bank systems based on the needs of different communities.

七月 2016 - 七月 2017

Chief Marketing and Leadership Development Officer  AIESEC in Taiwan（社團法人國際經濟商管學生會）

AIESEC is the world's largest youth leadership development organization under UNESCO.

• Coordinated and facilitated 18 local office CMOs to generate product marketing strategy based on market research and sustainable supply from building long-term partnerships with 5 countries; product leads reached 100% growth; conversion rate from leads to customer reached 14% growth.
• Redesigned customer platform UI based on UX research with focused group interviews; led to 85% conversion rate growth.
• Re-positioned our brand and synergized with CHO to generate member recruitment strategy and led 18 local offices to conduct online and physical campaigns; resulted in 700+ applicants.
• Conducted leadership program experience redesign by innovating 4 customer events for 600+ customers and 4 CEM trainings for 50 members, which achieved 86% of our customers recommending AIESEC as a leadership development organization and exceeded 25% of global average scores.

四月 2016 - 六月 2016

Brand Strategy Intern  Red Peak Asia

Red Peak Group is an agency of award-winning designers and brand strategists. Our clients include Acer, The North Face, Nike, MediaTek etc.

• Analyzed and consolidated 5 competitors of Acer Facebook fan page with KPIs (number of fans, engagement, product related posts ratio), social listening, and posts and campaigns content strategy analysis; resulted in driving customer sharing content increasing and posting timing change.
• Consolidated and proposed key selling points of key product of each product line for Acer 2016 Consumer Portfolio Notebook, 2-in-1, Tablet Section by analyzing media reviews and comparing features of competitive products from 5 brands.
• Created competitive landscape with 5 brands and consolidated product feature adjectives for Trend Micro (Dr. Mobile) entering social mobile gaming market, and assisted its re-brand workshop facilitation.
• Conducted campus online promotion for intern recruitment project and achieved 120% of number of applicants through defining the targeting candidate and strategically posting in targeted groups.

七月 2015 - 三月 2016

President  AIESEC 國際經濟商管學生會 臺大分會

• Led 8 vice presidents, 22 team leaders and total 80+ members from 7 universities, and promoted international volunteer and internship programs, winning Best Execution Award, Best Marketing Award and Best Organization Sustainability Award over other 17 local offices, as well as achieving best business growth in international internship program in Asia Pacific through innovative HR & marketing strategy for sustainable growth.
• Empowered 75% of team members to apply for higher leadership roles and increased member retention rate to 65% (the best compared to the past 3 years) through HR management innovation: precise recruitment strategy, training events revisions and regular individual & team coaching conducted by trained members.

七月 2014 - 六月 2015

Chief Market Expansion Officer  AIESEC 國際經濟商管學生會 臺大分會

• Used effective marketing strategy based on student behavior research and engaged over 70 leads per Global Citizen campaign.
• Expanded and managed new youth markets at 2 universities.
• Empowered 98% of team members won Best Awards on Member Award Night.