VIVIAN LIN 

Product Marketing Manager | Social Media Digital Expert 

[email protected] | +886 975-551-615

Taipei City, Taiwan | Vancouver City, Canada

  • 4+year of overseas experience in product marketing, account planning, marketing research, data analysis and project management. 
  • Expert knowledge in digital paid media, including PPC, SEO, display, affiliates and social media. 

Highly skilled at designing marketing strategic plans, data analyzing, project management with strong problem-solving skills. I am currently looking for a Full-Time Marketing Manager position with an organization where I can apply my existing skill-sets and marketing/financial knowledge to enhance the corporation's marketing plans, operational efficiency, and overall profitability.

     

Work Experience

Product Marketing Manager |•  FUYU WELLNESS E-COMMERCE SHOP

Apr 2020 - 2022 (Full-Time)

  • Highlights & Achievements
    • Increased brand awareness internationally through delivering the product to Belgium and won International Taste Institute - Superior Taste Award
    • Increased Annual Sales Revenue by 15.18% via strategic product positioning and design. 
    • Strong analytical skills in web traffic (Google Analytics, Google Ads, etc.), SEO planning, personalization/testing platform tools and video production (YouTube, Final Cut Pro).
    • Maintained the retention rate at around 30% through engaging with customers on a daily basis.
  • Responsibilities
    • Conducted research, gathered information from multiple sources and applied it to product design.
    • Devised marketing strategies by positioning assigned products as the best solutions for prospective customers.
    • Consistently outperformed beyond the sales goals and developed new opportunities for continuous growth.
    • Generated reports and strategies by collecting customers’ feedback, competitive analysis, and market information.
    • Coordinated with engineers, package designers, photographers, social media influencers, and third parties/vendors for the flawless execution of projects.
    • Planned and executed social strategy and campaigns in alignment with corporate objectives

TD Customer Experience Associate •  TD BANK CANATA TRUST (In Canada)

Jan 2020 -  April 2020 (Contractor) 

  • Highlights & Achievements: 
    • Processed financial transactions like deposits, withdraws and bill payments as per standardized operating procedures, industry regulations and TD's Code of Conduct and Ethics.
    • Understood and determined customers' needs to recommend solutions specific to those needs while exercising discretion in confidential matters 
    • Achieved assigned goals and business objectives by promoting banking solutions and completing business processes in a timely and accurate manner. 
    • Delivered quality customer experiences and recommend operational improvements where opportunities exist to improve and achieve operational excellence. 

Marketing Manager Assistant •  MAPLE IMMIGRATION SERVICE CORP. (In Canada)

Apr 2019 - Dec 2020 (Part-Time)

  • Responsibilities
    • Provided clients with advice and guidance on how best to obtain required documentation to migrate internationally and how to complete the process smoothly
    • Ensured the clients avoid any legal issues that may occur in relation to their relocation by assisting them to obtain visas and other immigration documentation
    • Collaborated with key account manager, marketing manager and CEO for marketing plans, competitive analysis, social media contents, and define scope aligning with business objectives.
    • Established business establishment plan on behalf of the client and business partner.


Product Marketing Specialist  •  RedBull Canada Ltd.  (In Canada)

Jan 2019 - Apr 2019 (Intern)

  • Responsibilities
    • Collaborated with Customer Direct Marketing Manager but independently handled timelines and deliverables from brief through execution
    • Collected data and customer insights through a number of databases and integrated into clear reporting documents, while sharing insights and opportunities
    • Supported the North America Marketing Team in development the implementation and management of multi-channel (e.i RedBull Events, Social, Ads, Paid Media, etc.) marketing plans that align to seasonal objectives and serve the target audience.
    • Planned marketing missions strategically before each working shift, including how and where to reach new users with specific requirements and providing reporting afterwards.

English Online Consultant  •  TutorABC Ltd. 麥奇數位股份有限公司 (In Canada)

Mar 2016 - Aug 2018 (Contractor)

  • Responsibilities
    • Provided professional advice on learning strategy to 15 international clients daily, achieving an average of 95% customer satisfaction rating for 2 years.
    • Analyzed and evaluated a client’s language proficiency using a central rating system and provided learning materials accordingly, which maximized the client’s learning potential.
    • Collaborated and coordinated with both external and internal parties to ensure accurate and timely client information, improving the flow of documents and information across business units.

Education

Apr 2020 - 2021

University of British Columbia 

Continuing Business Studies, Concentrations: Finance (CFA Program)

Relevant Courses: Tax Regulations, Finance, Economics, Financial Analysis

Sep 2016 - Apr 2020

Kwantlen Polytechnic University

Bachelor of Business Administration, Concentrations: Marketing Management

Relevant Courses: Marketing, Accounting, Entrepreneur, Economics, Statistic, Etc

Software Skills

  • Google Analytics, Google Ads, illustrator, Photoshop, Final Cut Pro, CANVA, PowerPoint
  • Wordpress, Adobe Target, FB Business Manager, E-commerce Platforms.

Languages Skills

  • Chinese - Native
  • English - Business Professional (TOFEL 99/120)
  • Japanese - Basic

E-commerce and Product Marketing Projects

E-commerce Shop (www.fuyuwellness.com)

We launched the E-commerce shop through WordPress Platform in 2020. Next year, we expended to 4 different new online platforms, including MOMO, PINKOI, SHOPEE, and Line CRM system, etc. 

Product Design with illustrator

Before we designed this new package, we conducted lots of market research, consumer insights and competitive analysis. By doing so, we would be able to define the unique Selling Point of this product and 4Ps, then come up with this product design and slogan. 

PPC and Affiliate Marketing Projects

PPC Paid Ads Campaign with Keywords 

We came up with these Paid Ads via keyword research! We chose phrases related to our subject, aka keywords. The platform will then try to show the ad to people who search for or visit a website with that keyword. 

Affiliate Marketing with Influencers

We found the influencer that matches our campaign's objectives based on the stats - available anytime on our own intuitive database.

YouTube Projects 

As a content and video creator, I enjoyed bringing values and positive vibes to the online community. By creating a YouTube channel and documenting my life journey, it reminds me of little sweet and cute things day by day, which gives me more appreciation for the universe. One of the highlight videos is about "six tips on how to prepare for the interview," I have received so much feedback from students who are also looking for jobs and have actually brought value to this world. 

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