Projects 02 00@2x

張逸芳 

Yi-Fang Chang, Vivian

Marketing Enthusiast|Digital Guru
Content Creator|Problem Solver

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關於我 About

 擁有2年包含行銷影像製作、網站規劃與優化、行銷活動策劃與執行等經驗。擅長使用數位工具與熱衷資料組織與分析。 除了具有冷靜、邏輯清楚的腦袋,也喜愛用滿滿的好奇心與感性面觀察人事物,並將所見洞察化繁為簡、以使用者為中心來設計內容或擬定企劃。  


我的關鍵字:Ownership、樂於自我挑戰、善於組織規劃並解決問題。 


 Goal-oriented and self-motivated marketing professional from Purdue University with a MS in Marketing. A communicator with 2 years of experience raising brand awareness, optimizing website performance and UX, planning marketing events, and gaining insights from target audience. 


A digital guru with data-driven mindset who craves working in an innovative company and is passionate about leveraging precise content and marketing strategy to drive business growth. Have worked in start-up environments with a can-do attitude to build brand image and awareness for a new business unit and initiate the 1st international summit for social enterprises in APAC, 明日亞洲, with teamwork to raise voice for social issues.


Taipei,Taiwan

[email protected]

  


工作經歷 Professional Experience

社企流 Social Enterprise Insights 

活動企劃專員 Event Planning Specialist                                                               Feb 2018 - Jun 2018

  • 籌備、執行第一屆亞太社會企業高峰會——明日亞洲
    Organized the 1st international summit for social enterprises in APAC, 明日亞洲 Tomorrow Asia
  • 研究數位廣告適用TA與撰寫宣傳文案,並透過Google Ads和Facebook Ads宣傳高峰會,達成會前票券完售的目標,吸引1500位民眾參與 
    Analyzed target audience and created online advertising content to promote the summit through Facebook and Google Ads, which had a result of selling 100% of the tickets and attracting more than 1,500 participants
  • 峰會期間擔任組長,規劃工作流程細節、帶領20人的接待團隊並應變海內外講者的突發狀況
    Led the management of 20 receptionists to receive speakers at home and from overseas during the summit and coped with emergencies effectively

遠見天下文化事業群-遠見創意製作 Global Views-Commonwealth Publishing Group

執行製作 Assistant Producer at Creative Lab                                                     Aug 2015 - Apr 2017

  • 跨部門製作新刊物或活動的行銷影片並於天下文化Facebook粉絲專頁上取得平均5萬的觀看人次,且在影片發布後研究觀眾觀看反應以優化後續影片內容
    Collaborated with cross-functional teams to create marketing videos, which averaged 50+ thousand views on Facebook page, and studied audience’s reaction for content optimization
  • 運用Wordpress為新成立的「遠見創意製作」建立形象網站,拓展團隊知名度
    Designed and launched the official website of the new business unit, Creative Lab, through self-learning Wordpress and researching trending web design to build brand image of the lab and raise brand awareness
  • 利用Google Analytics與Google Search Console等工具來優化「遠見創意製作」官網的用戶體驗、網站表現與搜尋結果
    Optimized user experience and performance of the website, such as page view and bounce rate, and search results, by utilizing tools like Google Analytics and Google Search Console


學歷 Education

美國普度大學克蘭納特管理學院 Purdue University, Krannert School of Management (USA)

行銷碩士 MS in Marketing                                                                                                          2018 - 2019

  • 專長 Concentrations:數位行銷 Digital Marketing Strategy、行銷分析 Marketing Analytics、市場研究調查 Marketing Research
  • 參與組織與活動 Involvement: Krannert研究生學生會-學生活動委員
                                                           Krannert Graduate Student Association, Board of Student Life

臺灣國立政治大學 National Chengchi University (Taiwan)

新聞學士 BA in Journalism                                                                                                          2011 - 2015

  • 專長 Concentrations:資料新聞 Data Journalism、資訊設計 Information Design、影像製作 Video Production
  • 參與組織與活動 Involvement: 大學報 University News (on-campus newspaper)


技能 Skills

  • 證照 Certification:
    - SAS Certificate in Marketing Analytics,
    - Google Analytics, Google Ads (Search & Video)
  • 數位廣告 Digital Advertising: 
    Google Analytics, Google Ads
  • 資料分析與視覺化 Data Analytics & Visualization:
    SAS, Tableau, MySQL
  • 影像內容製作 Video Production:
    Adobe Creative Cloud (Photoshop, Illustrator, PremierePro, After Effect), Final Cut ProX
  • 微軟報表與文書處理 Microsoft Office:
    Word (Advanced), Excel (Advanced), PowerPoint (Advanced)
  • 語言 Language: 
    中文(母語
    / 英文(精通)  
    Mandarin Chinese (Native), English (Professional, TOEIC  970/990)

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專案 Projects

Marketing Consulting Project, Client - Java House Cold Brew Coffee

學生顧問 Student Consultant                                           Jan 2019 - May 2019

  • 依據美國軟性飲料市場與消費者行為的洞察,為咖啡新品牌—Java House擬定數位行銷計畫,以拓展該品牌的線上知名度
    Built a digital marketing strategy based on insights from the U.S soft drinks market and consumer’s behaviors to improve the newly built Java House’s online brand awareness and grow followers of its social media accounts
  • 發想並執行#OnJavaHouse推特挑戰活動,促使官方推特帳號的粉絲人數成長5%
    Initiated #OnJavaHouse twitter challenge, which increased the number of followers on Twitter by 5% in two weeks
  • 規劃並執行在NBA溜馬隊主場所舉辦的咖啡體驗活動,透過咖啡知識小測驗與目標客群互動,以提升民眾對品牌的認知 
    Planned a sample testing event at NBA Pacers’ stadium to raise the brand awareness by engaging with hundreds of targeted customer through coffee trivia game
  • 擔任團隊的溝通窗口,與客戶聯繫,確保專案內容符合客戶目標並回報執行進度  
    Liaised with the client to ensure the project against objectives and update progress

University@2x

2016世界設計之都在臺北 2016 World Design Capital Taipei

影像企劃執行 Video Project Conductor                                Mar 2016 - Oct 2016

  • 製作系列影片【設計有話說】以提升社會大眾對此活動的關注與認識,計畫讓觀眾能夠藉由影片認識到生活的各方面都是設計
    Conducted a series of video campaigns of World Design Capital Taipei to raise awareness of the event and the importance of design thinking, which engaged with 115 thousand fans on Facebook

University@2x

影像作品 Video Portfolio

邀請陳永基設計師來談設計對臺北的改變

2016年《30雜誌》所舉辦的青年創新實驗室開場影片,並帶出活動主題:AR/VR、機器人、醫療與創新科技。

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