Wei Chen

Experienced Digital Marketing Manager and Guest Lecturer with more than six years of expertise in managing social media, executing content marketing strategies, and enhancing brand recognition. Demonstrates deep knowledge of marketing analytics and excels in digital copywriting and creative initiatives, assisting brands in establishing a prestigious presence.

CV in Mandarin

Taipei, TW

+886 913228582
[email protected]

Skills

Digital Marketing/ OMO Marketing

Marketing Analytics and Social Media Management

Multi-tasking

Professional Experience

Xiaomi Technology，May 2021 - Current

Marketing Manager

Directed the launch of POCO F5 Series online event, a high-end mobile product line, achieving 480k views and generating 4.5M NTD in revenue within 40 minutes.
Negotiated with over 5 vendors, suppliers, and media companies for cross-industry collaboration campaigns, resulting in a year-on-year increase of over 200% in online campaign impressions.
Led the execution of the Volume of Mentions (VOM) strategy, contributing to a 20% increase in positive brand volume for Xiaomi within a year.
Managed a team of three to operate on more than three Social Media (SoMe) platforms, successfully handling multiple campaigns simultaneously.

Chunghwa Telecom，Mar 2019 - Apr 2021

Marketing Specialist (Digital)

Managed the brand's Facebook page presence, overseeing a following of over 364,000 users.
Developed and implemented social media strategies and plans to attract target audiences and increase brand awareness.
Collaborated with agencies to align social media content with the brand's strategic plan.
Executed successful online-to-offline (OMO) campaigns, resulting in a 120% average increase in store visits.
Partnered with Key Opinion Leaders (KOLs) to produce promotional videos, leveraging influencer marketing tactics.

Digitimes，Mar 2018 - Mar 2019

English/Chinese interpreter, translator

Translated various technology news from English to Mandarin, ensuring clear and accurate communication.

Collaborated effectively with the manager, adapting to varying work demands.

The Liberty Times，Jan 2016 - Jun 2016

Digital Journalist

Consistently produced and completed 20 news articles per day, always meeting deadlines.
Proactively pitched story ideas related to trending topics and developed new series when appropriate.
Assisted in the management of social media accounts, including Facebook pages, helping to grow the following to over 200,000 within a year.

Education

Goldsmiths, University of London ，Sep 2016 - Sep2017

Master of art in Political Communications

Award: Pass with Merit in average score

Master Dissertation

A case study of infotainment: A communication strategy in attempt to increase young people's political participation
A research aims to understand how infotainment works in political communications in digital marketing

Fu Jen Catholic University，Sep 2011 - Jun 2016

Bachelor of art in Journalism and Communication Studies

Award:

Graduated at the top of the department (Score: 86.31/ 100)
Ranked first score in department, 2013
Ranked first score in department, 2012
Minor in Spanish Language and Culture

Leadership:

Editor in chief of the Vita News
Editor in chief of the Hsin Chuang News

Language

Mandarin

Native speaker

English

TOEIC 845

IELTS 6

Spanish

Minor in Spanish Language and Culture in University(68 credits)

Software Skill

Adobe InDesign, Adobe Illustrator, Adobe Photoshop, FinalCut Pro, Pages, Keynote, Microsoft Office

Portfolio - Newswriting

1. Digitimes Technology News

Select collections from Digitimes

2. The Liberty Times

(Some news do not show the author's name because it was a part-time job, but they are certainly my works.)

Social Media Guest Lecturer

Fission Marketing: Leveraging Social Dynamics to Generate 5 Users from 1

Topic:

Definition of Consumer Profile: Establishing a Segmentation Framework
Designing Interactive Mechanisms: Creating Scenarios to Guide Customer
Dialogue Advanced Application of Member Data: Binding Users for Retargeting and Increasing Sales Conversion

Portfolio - Event/Project Planning

1. Recycling Diversity Campaign

There are different recycling policies in different boroughs of London. According to a government report, Newham, a borough stands in the northeast London, had the lowest recycling rate for many years in a row. Identifying the low recycling rate as a problem, my team and I deeply investigated the key reasons of this issue and planned a campaign in order to boost the recycling rate.

See the project

2. How does cause marketing influence the consumption for pasta sauce?

This project aims to discover what elements will influence the choice of pasta sauces through consumer decision-making process, semiotic analysis, packaging, advertisement of each brand.