莊媁鈞 Wei

Marketing Planner / kickboxing amateur player / half marathon runner.

Hello! My name is Wei-Chun Chuang.

I have an enthusiasm for interacting with people, and also enjoying brainstorming and realizing interesting ideas. In addition, I love baseball, free diving, running. Besides I am also kickboxing amateur player &half marathon runner.

5 years of experience in marketing. Let me more profound understanding of marketing because of former marketing planner experience at agency and sport marketing .

I have the courage to drive strategy, and the humility to know when to roll up my sleeves and designed social media strategies that aligned with their brand and overall goals.

With my ample hands-on experience in marketing, I am thrilled to apply what I have learnt into more grand-scaled real-life work and I'm looking forward to any information from the world.

Taipei, Taiwan.
[email protected]

+886 910 478 927

Qualifications & abilities

• Google Analytics Certified Partner.

• 3 years of event management experience.

• 5 years of experience in Social media marketing.

• Passionate about events, about creating unique experiences for people.

Experience

Marketing Executive

LP SUPPORT

2018/8/1 ~ 2021/1/4

• Implement social media strategy to align with brand's goals. Analyze key metrics and tweak strategy as needed.

• Responsible for developing social media campaigns and initiatives designed to grow and engage TA audience.

• Plan and hold exhibition, conference and event projects and significant publicity for the shows and events.

• Execute marketing events, including brand events, regional events, etc.

Social Media Marketing Executive

大魯閣 Taroko Sports

2017/05/01 ~ 2018/5/1

• Planning and execution annual marketing event plan.

• Creatively and proactively interact with Fans across all platforms, with a primary focus on Facebook, Instagram, Line@.

• Define marketing program objectives, target audiences, tactics, creative deliverable.

• Establish relationships for cross promotion.

Marketing Planner

台北數位集團 Taipei Digital Group ( Advertising Agency.)

2015/4/1 - 2017 /2/1

Plan social media overall strategy, manage quality of content publishing across social media properties, create a social media publishing calendar, and adapting based on marketing objectives.

•Social media marketing on Facebook fanpage, Line@ and Google services.

•Most of time managated editing in internet advertising.

Exhibition

Shanghai International Marathon 2019& 2018.

. Set up exhibition theme with design team to develop marketing collateral for global and local events.

Included pre-planning of exhibition, management during exhibition and follow-up after exhibition.

. Coordinate promotion plan and execution with overseas subsidiary marketing and sponsors.

Social Media Marketing

-Creative social media post ideas.

Brands should never feel forced to adhere to a single type of content. With so many options available, your social feed should never feel like business as usual.