WEI-LI LU
Project management and business
development- where my 3 years' work experience in OEM
and OBM with business development, marketing, market research, system analysis and project management. The experience in OEM and OBM makes me have a more comprehensive thought when I encounter problems.
產品經理、市場開發經理
城市,TW
[email protected]
MS Office, Photoshop, IBM SPSS, SQL, ERP, Tableau
One of the data transformation project members in Greater China Region, helping Nestlé Professional identify the right targets.
In charge of in-house application which is an application market’s business development, marketing planning, KPI analysis and market research. Besides, I was also responsible for leading the project phase in, testing, problem solving and data analysis of pre-installed applications.
Accomplishments:
**Took charge of business development of our application market globally and negotiated more than 15 business projects within one year.
**Executed the quantitative and qualitative research, and doing the upgrade test, competitor analysis of in-house application. Increase total revenue 177% and total lifetime users 139% in six months.
**Formulated the long-term marketing and SEO improvement plans with marketing and digital team.
Project management in Information Technology department; specialized in requirement analysis for the software development of Web, App, B2B, ERP, SFC and PPS system. Participated in Apple's global supply chain improvement process with OEM.
Accomplishments
---Apple project:
**Executed the biggest project of the year in 2016 which established a new business module in Chengdu site and led a cross-functional team with more than 15 people participating in. Reduced project timeline up to 20%.
**Managed 6 projects change requests and requirements for international clients, and also developed and maintained a detailed project plan for each project. Organized and conducted weekly conference calls with customers to review goals and project progress.
In-house project(Online educational platform ):
**Took charge of an online educational platform project for one year since 2014.
**Cooperated with more than 20 people including customers, engineers and testers, and being the director of Web development team and test team.
**Exchange Student of Tsinghua-Columbia Dual Master's Degree Program in Business Analytics Relevant
**Coursework: Software Project Management, Digital Strategy Management, Interaction Design, Business
**Analytics Activities: Guitar Associate, Chinese-German Society
**Honor: Scholarship of outstanding student, rank 2nd in entrance exam
**Activities: Admission information session (Host), Career sharing (Activities Department), Exchange group with SEM - Tsinghua University Beijing Volunteer
**Work: Sin-Yi community- Yuan-Shan DOC
**Leadership: Student Association of International Business Department– Vice President
**Exchange Student of International Business Department