Wei-Li Lu

WEI-LI LU

Project management and business
development- where my 3 years' work experience in OEM
and OBM with business development, marketing, market research, system analysis and project management. The experience in OEM and OBM makes me have a more comprehensive thought when I encounter problems.

產品經理、市場開發經理
城市,TW
[email protected]

Profile 04 00@2x

技能


MS Office, Photoshop, IBM SPSS, SQL, ERP, Tableau

工作經歷

Business Analyst Intern, Nestlé (Beijing City, China),2019 年 11 月 - 2020 年 1 月

One of the data transformation project members in Greater China Region, helping Nestlé Professional identify the right targets.

Software PM & BDM, ASUS (Taipei, Taiwan),2015 年 2 月 - 2016 年 5 月

In charge of in-house application which is an application market’s business development, marketing planning, KPI analysis and market research. Besides, I was also responsible for leading the project phase in, testing, problem solving and data analysis of pre-installed applications. 


Accomplishments: 

**Took charge of business development of our application market globally and negotiated more than 15 business projects within one year. 


**Executed the quantitative and qualitative research, and doing the upgrade test, competitor analysis of in-house application. Increase total revenue 177% and total lifetime users 139% in six months. 


**Formulated the long-term marketing and SEO improvement plans with marketing and digital team.

Project Manager, Hon Hai (Foxconn) (Shenzhen, China),2014 年 7 月 - 2016 年 7 月

Project management in Information Technology department; specialized in requirement analysis for the software development of Web, App, B2B, ERP, SFC and PPS system. Participated in Apple's global supply chain improvement process with OEM. 


Accomplishments 

---Apple project: 

**Executed the biggest project of the year in 2016 which established a new business module in Chengdu site and led a cross-functional team with more than 15 people participating in. Reduced project timeline up to 20%. 


**Managed 6 projects change requests and requirements for international clients, and also developed and maintained a detailed project plan for each project. Organized and conducted weekly conference calls with customers to review goals and project progress. 


In-house project(Online educational platform ): 

**Took charge of an online educational platform project for one year since 2014. 


**Cooperated with more than 20 people including customers, engineers and testers, and being the director of Web development team and test team.

學歷

Tsinghua University (Beijing) 2019/9~2020/1

**Exchange Student of Tsinghua-Columbia Dual Master's Degree Program in Business Analytics Relevant 


**Coursework: Software Project Management, Digital Strategy Management, Interaction Design, Business 

**Analytics Activities: Guitar Associate, Chinese-German Society

National Cheng-Chi University (Taiwan) 2018/1-2020/1 

Master of Business Administration (MBA) 

Honor: Scholarship of outstanding student, rank 2nd in entrance exam Activities: Admission information session (Host), Career sharing (Activities Department), Exchange group with SEM - Tsinghua University Beijing Volunteer Work: Sin-Yi community- Yuan-Shan DOC BACHELOR 

National Cheng-Chi University MBA (Taiwan) 2018/1-2020/1

**Honor: Scholarship of outstanding student, rank 2nd in entrance exam 

**Activities: Admission information session (Host), Career sharing (Activities Department), Exchange group with SEM - Tsinghua University Beijing Volunteer 

**Work: Sin-Yi community- Yuan-Shan DOC 

Yuan-Ze University  Bachelor of International Business  (Taiwan) 2010/9-2014/6

**Leadership: Student Association of International Business Department– Vice President 

Hochschule Augsburg University of Applied Sciences (Germany) 2013/5-2013/8

**Exchange Student of International Business Department