陳玟均

節目企劃 | 行銷企劃

  Taipei City, Taiwan

您好,我是陳玟均,是個熱愛探索新事物且相當具有行動力的人!曾於 udn 大型電商平台擔任行銷企劃,以及於旅遊節目擔任節目企劃等工作經驗,具有活動策劃、節目企劃、數位行銷、文案撰寫、社群經營、美術設計與豐富的專案管理經驗。

由於大學主修為視覺傳達設計,因此相當熟悉 PS、AI 等多款電繪軟體,本身兼具節目企劃、數位行銷與視覺設計的多元背景,能更有效率的完成跨職能任務,以及更順暢的與不同領域的合作對象溝通與協作。

曾擔任節目企劃的工作經歷,讓我更確認自己擅長也喜愛投身製作有價值的節目內容,本身對於 Podcast 領域相當具有熱忱,期許在未來工作中,發揮自身在節目製作、數位行銷與視覺設計等領域的綜合能力,與團隊一同達成厲害有趣的目標!

Hello, I am Gene Chen and I am a highly motivated individual who loves exploring new things! I have worked as a marketing and program planner for a large e-commerce platform, as well as a program planner for film and television shows. I have experience in event planning, program planning, digital marketing, copywriting, social media management, art design, and project management.

I majored in Visual Communication Design in college, which has allowed me to become proficient in various digital illustration software such as Photoshop and Illustrator. With a diverse background in program planning, digital marketing, and visual design, I can efficiently complete cross-functional tasks and smoothly communicate and collaborate with partners from different fields.

My experience in program planning has confirmed that I am passionate and skilled in producing valuable program content. I am also enthusiastic about the podcasting industry and hope to leverage my comprehensive skills in program production, copywriting, and visual design to achieve great and exciting goals with a team in the future!

      https://linktr.ee/gene.chen

工作經歷

SEO文案寫手

達文西數位科技有限公司  •  五月 2022 - Present

• SEO文章撰寫、主題發想、資料收集、文案優化
• 團隊溝通協調,策略分析

• SEO article writing, topic brainstorming, data collection, copy optimization
• Team communication and coordination, strategic analysis

SEO文章作品:
https://bit.ly/3LkWzQ7

節目企劃

承影傳播有限公司  •  十月 2021 - 四月 2022

製作節目為《TVBS食尚玩家》
節目YouTube頻道:https://reurl.cc/Oprdky

節目前置規劃
• 節目主題發想、尋找合作店家與景點、擔任商家聯繫窗口
• 腳本內容撰寫、規劃錄影行程、道具製作
• 邀約合作藝人、KOL經紀公司聯繫

節目執行製作
• 支援外景拍攝過程、執行現場團隊合作、協助製作人場記
• 協助後期報表製作與成效分析

Program Pre-Production Planning:
• Conceptualization of program themes, identifying suitable partner stores and attractions, and acting as the liaison for business contacts.
• Script writing, planning filming schedules, and prop making.
• Inviting collaboration with artists, and contacting KOL talent agencies.

Program Execution and Production:
• Supporting outdoor shooting processes, executing collaboration with on-site teams, and assisting with production logs.
• Assisting in post-production report creation and performance analysis.

節目作品:
https://bit.ly/3ERe5sG

行銷企劃

udn買東西購物中心 udn shopping  •  四月 2019 - 八月 2020

• 行銷活動企劃、文案撰寫、主視覺發想,活動成效追蹤與數據分析
• 管理專案進度、網頁設計與技術溝通、專案預算與績效掌控
• 異業合作規劃、外部資源洽談
• 撰寫部落格與SEO文章,加強品牌曝光與導購
• 經營社群貼文、規劃社群活動與成效追蹤

• Plan marketing campaign content, write copy, conceptualize main visuals, collaborate across departments, and execute projects. Track campaign effectiveness and perform data analysis.
• Manage project progress, communicate technical needs for web design, and monitor project budgets and performance.
• Plan cross-industry collaborations and negotiate with external resources.
• Write blog and SEO articles to enhance brand exposure and drive sales.
• Manage social media posts, plan social media events, and track performance.

行銷活動作品集:
https://reurl.cc/MRvEpp

UI設計

転転創意網路有限公司 Tenten.co  •  七月 2018 - 三月 2019

• 網站規劃、UI設計、設計研究
• 專案時程控管、商業簡報製作

• Website planning, UI design, and design research.
• Project timeline management, and business presentation production.

設計作品集:
https://www.behance.net/chenchun

專案企劃

飛躍文創股份有限公司Jump Media  •  二月 2018 - 七月 2018

• 策劃IP主題餐廳、品牌快閃店、品牌活動,企劃內容包含餐點發想、商品開發與空間規劃
• 規劃品牌宣傳活動、異業合作活動,聯繫KOL與媒體資源
• 協助品牌IP授權相關作業

• Plan IP-themed restaurants, brand pop-up shops, and brand events, including meal concept ideation, product development, and space planning.
• Plan brand promotional activities and cross-industry collaborations, and coordinate with KOLs and media resources.
• Assist in brand IP licensing operations.

品牌活動作品集:
https://reurl.cc/o0LGVg

專案企劃

生形設計有限公司 INNATE studio  •  十月 2016 - 一月 2018

• 品牌形象企劃、廣告企劃、影片企劃、視覺提案規劃
• 客戶服務,廠商與外包團隊接洽
• 專案管理,包含簡報提案、人力時程控管、預算控管
• 政府標案投標作業

• Brand identity planning, advertising planning, video planning, visual proposal planning
• Customer service, communication with vendors and outsourced teams
• Project management, including proposal presentations, human resource and timeline management, budget control
• Government bidding operations

專案企劃作品集:
www.behance.net/chunchen_PM

平面設計

一元設計有限公司 Oneone Studio  •  七月 2015 - 七月 2016

• 平面設計、CIS品牌形象設計、活動主視覺、書籍設計、文宣品設計
• 客戶提案、簡報製作
• 印刷廠對接,設計製作物品質控管

• Graphic design, CIS brand identity design, event visual design, book design, promotional materials design
• Client proposals, presentation preparation
• Coordination with printing factories, quality control of design materials

設計作品集:
www.behance.net/chenchun

學歷

輔仁大學

應用美術系 視覺傳達組 Department of Applied Arts  •  2013 - 2015

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技能


  • Google Analytics
  • Illustrator
  • Photoshop
  • Figma
  • Sketch

語言


  • Mandarin
  • Taiwanese
  • English