Chiu Po Wei ( Will )
I have 3 years of experience in marketing and operations with a proven track record in driving user acquisition, revenue growth, and implementing operational strategies, using strong data-driven thinking to achieve business goals.
I’m also a passionate backpacker with 25+ countries under my belt, and I enjoy using Klook to explore unique cultural experiences with other travelers and locals!
Work Experience
Marketing Manager - TRON Network Jan. 2023 - Now
【Key Responsibilities】Managed a team of 2 marketers to increase user acquisition, activation, and revenue for the live streaming platform in the global market.
- Utilized advertising, social media, and partnership projects to enhance our user base, successfully increasing daily active users by 42% within 4 months.
- Coordinated operational event strategies, collaborated with the product team to develop new features, and achieved a 56% monthly revenue growth within 4 months.
- Optimized paid ads channels with budget allocation strategy and A/B testing, resulting in a 25% decrease in average user activation cost.
- Maintained partner relationships, developed cooperative plans to increase platform exposure, and achieved new user acquisitions.
- Developed and maintained key performance indicators, monitor data to derive insights, and formulate marketing or operational strategies to drive performance.
Growth Account Manager - Digit Spark Dec 2020 - Nov 2022
【Key Responsibilities】Managed business consulting projects for 8 e-commerce clients over 2 years, focusing on marketing and operational strategy to achieve revenue and gross profit growth targets.
- Developed cross-platform advertising strategies, managed budgets over $1 million NTD monthly, and achieved an average ROAS improvement of 40% to 250%.
- Organized e-commerce promotional campaign strategies, monitored daily operational data, and achieved a monthly gross profit increase of 30% to 80% within 3 months.
- Optimized product landing pages and ad appeals using personas, customer journeys, competitive analysis, and A/B testing, resulting in conversion rate growth of 23% to 55% for optimized products.
- Implemented RFM customer segmentation model, conducted differentiated communication for each customer segment, and achieved a 30% to 120% monthly re-purchase revenue increase within 4 months.
Digital Marketing Specialist - How-investech Apr 2020 - Sep 2020
【Key Responsibilities】Coordinated various marketing campaign and collaborated with design and development team to achieve platform user growth goals.
- Developed Facebook group management strategies and created content, resulting in a 313% increase in group membership within 2 months.
- Formulated advertising strategy and collaborated with media agency to improve paid ads performance, leading to a 63% decrease in average new registration cost within 1 month.
- Planned and executed platform marketing campaigns, responsible for data analysis and monitoring to continuously increase user registration.
APP Campaign Assistant(Intern) - MOX Accelerator Oct 2018 - Mar 2019
【Key Responsibilities】Assisted Campaign Manager in advertising campaigns for 10 app startups to enter the SEA market.
- Analyzed advertising data for 10 app startups and provided testing and adjustment recommendations, resulting in an average increase of 15% to 20% in user download rates.
- Assisted in growth hacking projects, OKR goal management projects, and startup fundraising projects.
- Assisted in promoting Demo Day and utilized LinkedIn to promote to VC, attracting over 300 participants (including 80+ investors).
Other Project Experience
Business Thinking Academy - Data and Product Planning Training
- Product Manager Training Camp Competition Champion - Case Topic: Product planning to enhance App Activation for VoiceTube App
- Completed Data-Driven Operations Program (12.5 hours) - Enhancing data analysis abilities and operational growth strategy thinking
- Completed Product Management Basic Program (9 hours) - Enhancing product analysis and feature planning abilities
Pitch Deck of App activation Plan for VoiceTube Pitch video of App activation Plan for VoiceTube
SHUMAI E-commerce School - Marketing Skills Training
- Course Assistant in E-commerce Marketing Fundamentals Program: Assisting students in e-commerce product planning, advertising planning, and landing page design
- E-commerce Digital Marketing Master Program(59 hours): Enhancing overall e-commerce operational strategy and consulting capabilities
- Facebook Advertising Program (56 hours) : Enhancing e-commerce Facebook advertising skills
YEF Entrepreneur Leadership Program - Pitch Champion
- Collaborated with a team to develop startup ideas, validate prototypes, and create pitch presentations for competition
- Presented the startup concept "Romex," a mission box for sexual experiences, obtaining 30 real orders during prototype testing.
- Presented the startup concept of "Musico," a music therapy app for dementia patients, winning the Pitch competition and receiving collaboration invitations from institutions
Educational Background
Fujen Catholic University - Bachelor of Advertising, PR and Communication
Sep 2016 - June 2020
- GPA: 3.8/4 with Academic Excellence Awards in 2 semester
- Relevant Coursework: Market analysis, Marketing Strategy, Advertising Creativity, Public Relationship, Digital Marketing, Social Media Planning, Performance Marketing
Fontys University of Applied Science - Exchange program of Commercial Economics
Sep 2020 - Jan 2021
- Relevant Coursework: Business Model Innovation, Media Future, Deep Creativity, Bootstrapping Innovation, Brand Management
