William Zhou 

Marketing without data is like driving while blindfolded

[email protected] • (214) 597-8213 • Los Angeles, CA

The University of Texas at Austin • Marketing  • Graduation: May 2012

Sportle

Head of Marketing, September 2015 – Now

  • Was responsible for all acquisition and retention efforts at Sportle, a venture-backed digital media startup
  • Grew web product to 360k pageviews in a single month; mobile product peaked inside the top 10 sports apps on iOS
  • Cold emailed relevant journalists and got Sportle featured in Mashable, Vice, Fox Business, Forbes + more
  • Authored and promoted content to establish Sportle as thought leader in sports streaming
  • Built regression models in R to look at factors that affected key KPIs, like time watched / month
  • Utilized SQL to segment users, and crafted autoresponders / one-off email campaigns to improve retention

Winter Lotus

Founder, August 2014 – Now

  • Founded a menswear brand as a hobbyist project and learning exercise
  • Went from zero to 1000+ customers in 30+ countries in the first 12 months, with $54k in rev
  • Grew social accounts (Instagram, Twitter, Tumblr) to 57k+ combined followers with no spend
  • Implemented influencer marketing and tested paid ads on Facebook, GDN, Twitter, reddit, Adroll, Perfect Audience
  • Built a custom attribution model in GA to better understand ROI / valuation of marketing channels

Freelance Marketing Consultant

December 2012 – September 2015

  • Started a digital marketing consultancy, with a focus on user acquisition
  • Worked with 20+ companies to determine key metrics (CAC, churn, LTV) across all channels
  • Tested and scaled paid marketing campaigns (Facebook, retargeting, influencer marketing) 
  • Helped brands implement advanced analytics tools (Mixpanel, Kissmetrics, Segment) to get granular user insights

Sandisk

Field Marketing Intern, June 2011 - September 2011

  • Forged relationships with 83 retail accounts in Austin, visiting approximately 45 per week

Skills


MARKETING: Organic Acquisition, Paid Acquisition (Facebook, Adwords, Retargeting, Influencer), A/B Testing, Email Marketing

DATA: Excel, SQL, R, Google Analytics, Mixpanel, Kissmetrics, Segment

OTHER: Adobe Photoshop

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