Sportle

Was responsible for all acquisition and retention efforts at Sportle, a venture-backed digital media startup
Grew web product to 360k pageviews in a single month; mobile product peaked inside the top 10 sports apps on iOS
Cold emailed relevant journalists and got Sportle featured in Mashable, Vice, Fox Business, Forbes + more
Authored and promoted content to establish Sportle as thought leader in sports streaming
Built regression models in R to look at factors that affected key KPIs, like time watched / month
Utilized SQL to segment users, and crafted autoresponders / one-off email campaigns to improve retention

Winter Lotus

Founded a menswear brand as a hobbyist project and learning exercise
Went from zero to 1000+ customers in 30+ countries in the first 12 months, with $54k in rev
Grew social accounts (Instagram, Twitter, Tumblr) to 57k+ combined followers with no spend
Implemented influencer marketing and tested paid ads on Facebook, GDN, Twitter, reddit, Adroll, Perfect Audience
Built a custom attribution model in GA to better understand ROI / valuation of marketing channels

Started a digital marketing consultancy, with a focus on user acquisition
Worked with 20+ companies to determine key metrics (CAC, churn, LTV) across all channels
Tested and scaled paid marketing campaigns (Facebook, retargeting, influencer marketing)
Helped brands implement advanced analytics tools (Mixpanel, Kissmetrics, Segment) to get granular user insights

Forged relationships with 83 retail accounts in Austin, visiting approximately 45 per week

MARKETING: Organic Acquisition, Paid Acquisition (Facebook, Adwords, Retargeting, Influencer), A/B Testing, Email Marketing

DATA: Excel, SQL, R, Google Analytics, Mixpanel, Kissmetrics, Segment

OTHER: Adobe Photoshop