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Wilson Chung (鍾至堯) 

T-shaped talent, an expert in website building and digital marketing

[email protected]     • (+886) 975295621     • Taipei, Taiwan

Summary

  • 十年以上的網站、平台、APP建構經驗，擅長與設計和程式溝通與合作。
  • 熟知網站、平台、APP相關信息架構、金流物流運作、SEO、UI設計流程，網站易用性與UX用戶體驗。 
  • 豐富的B2C & B2B行銷經驗， 擅長透過行銷工具解決企業的痛點。
  • 熟悉FB, Linkedin, YT 等社群媒體，曾帶領海外團隊操作社群行銷，並協助廣告投放。 
  • 能支援簡易的影片剪輯，影像素材製作。


  • Over ten years of website/platform and APP building experience. 
  • Familiar with website/platform-related know-how such as website information architecture, SEO, e-commerce, UI design, logistic, payment, usability, and user experience concepts. 
  • Good at communicating and cooperating with designers and programmers. 
  • Rich experience in B2C & B2B digital marketing. 
  • Assisted overseas teams in social marketing and advertising on Facebook, Linkedin, and Youtube. 
  • Video editing and marketing material production support.

Experience

Product Manager

Sinyi Realty Inc (信義房屋股份有限公司) Dec 2021 - Present 

  • 在敏捷開發運作中，擔任PO角色 並與RD、UX、UI 和QA 合作。
  • 與需求方等利益相關人確認產品的長短期需求。
  • 將需求轉化為工程團隊理解的功能規範和用戶流程。
  • 規劃數據追蹤，定義指標與事件。
  • 管理日常開發活動和產品的未來路線圖。

 成就：
  • 優化產品功能開發，包括80餘項後台項目優化、超過60多項產品界面改進、14次APP行銷互動遊戲活動。
  • 從0到1，開發新APP，包含分析問題、定義需求、尋找解方、敏捷開發與回饋調整。
  • 三次獲得績優幕僚榮譽。

  • Play as a PO and partner with RD, UX, UI, and QA in an Agile development environment. 
  • Collaborate with stakeholders to define near-term and long-term product requirements. 
  • Transform requirements into feature specs and user stories for the engineering team. 
  • Plan data tracking and define metrics and events.
  • Manage day-to-day development activities and future roadmap of the product.

Achievement:
  • Enhance product function development in the agile development process, including more than 80 task optimizations of the background platform, more than 60 product interface improvements, and 14 APP interactive game activities.
  • From 0 to 1, develop a new APP including problem analysis, defining requirements, finding solutions, agile development, and feedback adjustment.
  • Won the honor of outstanding employees three times.
Global Channel Resources (集市雅有限公司)

Marketing Manager

Global Channel Resources (集市雅有限公司) Sep 2018 - Jan 2021 (2 year 5 months)

  • 領導包含設計師等約5-7 人團隊制定整體MKT 活動策劃、執行、效益檢討等項目。 
  • 針對印尼市場，透用B2B 廣告，來獲取潛在的通路夥伴和客戶。 
  • 透過CPC績效比對與測試，成功減半行銷支出裡，有關CPL（Cost-Per-Lead）成本的部分。 
  • 運用電子郵件行銷的設計、推廣、追蹤，維繫客戶關係並提供最新訊息。 
  • 推廣On-Page SEO過程，優化網站結構，使之對搜索引擎更加友好，在沒有SEM 的行銷下，有效提升網站平均流量增長率70%。 
  • 運用知識分享與技術型文章，透過社群發文來提升 Off-Page SEO 的分數。

成就：
  • 帶領 3 名印度尼西亞當地成員與內部 3-4 行銷團隊合作 
  • 有效地將CPL 費用減半，以獲取潛在客戶。 
  • 通過完整的SEO策略和規劃，促使平台流量增加了一倍以上。 
  • 規劃年度產品目錄，涵蓋20多種產品介紹，4大運用場景與相關的18個獨立產品網頁。

  • Led teams of 5-7 including designers and planners to develop overall MKT events planning, execution, review...etc. 
  • Leverage B2B Ads in the Indonesian market to acquire potential channel partners and buyers.
  • Successfully decrease the CPL(Cost-Per-Lead) cost in half by analyzing CPC for each Ad. 
  • Email marketing creation, design, and maintenance for customer relationships and news. 
  • Optimize websites to be more friendly to search engines and effectively enhance the average website traffic growth rate of 70% without any SEM activities. 
  • Combine Knowledge center articles and social posts to add our Off-Page SEO score.

Achievement: 
  • Led 3 local members in Indonesia to work with the in-house 3-4 marketing team 
  • Effectively cut CPL fee in half for customer acquisition. 
  • The platform traffic has increased by more than double through a complete SEO strategy and planning. 
  • Plan the annual brochure, covering more than 20 product introductions, 4 major scenarios, and 18 independent product web pages.
Global Channel Resources (集市雅有限公司)

IT Project Manager
Global Channel Resources (集市雅有限公司) Feb 2017 - Aug 2018 (1 year 7 months)

  • 扮演溝通橋樑，協助 IT 和其他部門（如銷售、人力資源、財務、物流和客戶服務）建立順暢的溝通管道。
  • 協助處理平台/網站故障排除。
  • 確定開發項目的優先順序，完成利益相關人的需求。 

 成就：  
  • 成功解決了200多張IT工單。 
  • 改善部門之間的溝通，減少不必要的衝突。

  • Building relationships and establishing frequent communication with IT and other departments such as Sales, HR, finance, logistics, and customer services. 
  • Platform /website troubleshooting. 
  • Fulfill stakeholder requirements and prioritize the development projects.


Achievement: 
  • Successfully solved more than 200 tickets. 
  • Improve the communication between departments and reduce unnecessary conflicts.
Global Channel Resources (集市雅有限公司)

Product Manager
Global Channel Resources (集市雅有限公司) Feb 2014 - Jan 2017 (3 year)

  • 負責GCR EC平台及官網從0到1的開發。 
  • 確定網站各項長期和短期的項目與優先層級，並持續規劃與追蹤。 
  • 制定網站開發路線圖以實現公司目標。 
  • 參與GCR官網/EC平台架構規劃、功能製定和內容生成。 
  • 設計GCR 官方網站/EC 平台，包括前端和後端線框圖。 
  • 與設計團隊合作設計網站的視覺風格與模型框架。

成就：
  • 平台網站開發，包括1個B2B EC電商平台，3個後台平台，台灣及印尼公司官網。 
  • 超過50 個網站功能的線框圖輸出。 
  • 3-5個與網站功能展示相關的視頻錄製及後期剪接。

  • Responsible for GCR Ec platform and official website development, implementation from 0 to 1. 
  • Prioritize and track progress on the long and short-term website projects. 
  • Develop a roadmap for website development to achieve company goals. 
  • Participate in GCR official websites / EC platforms structure planning, functions formulation, and content composition. 
  • Design GCR official websites / EC platforms including front-end & back-end wireframes. 
  • Work closely with the visual team to handle website mockup creation.


Achievement: 
  • Platform website development, including 1 B2B EC e-commerce platform, 3 background platforms, and the company's official website in Taiwan and Indonesia. 
  • Over 50 Wireframes output for website features. 
  • 3-5 video recordings and post-production related to website function display.
Global Channel Resources (集市雅有限公司)

Senior marketing specialist

Silicon Power (廣穎電通) Apr 2012 – Feb 2014 (1 year 11 months)

  • 官網改版優化。 
  • 電子報設計與成效追蹤。 
  • 官方Facebook, 和Youtube 經營和維護。 
  • 會員活動的執行和規劃。 
  • 第三方活動合作和產品視頻創作。 
  • 行銷部門KPI 制定。 


 成就 

  • 改版後，有效成功降低網站跳出率10%以上。 
  • 會員平均每月增長3~5%。 
  • 改善社群媒體的「參與度」和「接觸率」等指標成效。


  • Official website re-building and optimization. 
  • Newsletter establishes and performance review. 
  • Official Facebook, and Youtube operation, and maintenance. 
  • Member activities execution and development. 
  • Cross-industry alliance campaigns and product video creation. 
  • Marketing department KPI formulation for MKT department.


Achievement

  • Effectively reducing the bounce rate of the website by more than 10%. 
  • Average 3~5% member growth per month. 
  • Improve the social media engagement and reach rate.

Silicon Power (廣穎電通)

Senior marketing planner

Unalis Corporation(松崗科技) Aug 2007 – Sep 2008 (1 year 2 months) 

  • 負責公司官網和3 個遊戲網站的設計和維護。 
  • 3~6 行銷活動的規劃與執行。 
  • 規劃和開發異業合作項目。 
  • 公司官方改版規劃與設計。 

 成就： 
  • 與蕃薯藤的親子網站合作，讓會員增長了35%。 
  • 通過對公司網站的結構、內容等元素進行重新優化與設計，使網站的PV提高2倍左右。

  • Responsible for 1 Official company platform and 3 online gaming website design and maintenance. 
  • 3~6 Marketing events planning and execution. 
  • Led cross-industry cooperation projects and development. 
  • Official company website re-design.

Achievement: 
  • 35% increase in membership growth due to cooperation marketing activity with kids.yam.com. 
  • Increase the PV of the website about 2 times by re-building and optimizing the layout, structure, and content elements of the company's website.
Unalis Corporation(松崗科技)

Project manager

Rock Mobile Corp. (滾石移動) May 2006 – Dec 2006 (8 months)

  • 負責Wap 網站Wireframe 設計 
  • IVR 語音應答 流程設計與執行 
  • 圖鈴下載服務維護 

  • WAP websites and mobile websites wireframe design. 
  •  Interactive voice response (IVR) services process design. 
  •  Ringtone download site services maintenance.
Unalis Corporation(松崗科技)

Community marketing specialist

Digicell Entertainment Co., Ltd. (數碼戲胞科技娛樂有限公司)
Jul 2004 – Feb 2006 (1 year 8 months)

  • 官網與線上遊戲網站的線框設計。 
  • 線上行銷活動執行。


  • Official platform, online game websites wireframe design. 
  • Marketing activities execution.

Marketing specialist

CMC Magnetics Corporation (中環集團) Jul 2003 – Apr 2004 (10 months)

  • 電商平台3C商品招募、商品文案撰寫及貨架上下架維護。 
  • 行銷活動執行。


  • EC platform 3C commodities recruitment and shelf maintenance. 
  • Marketing activities execution.

CMC-Logo.jpg

Education

Queensland University of Technology 澳洲昆士蘭科技大學 (澳洲) (2010 – 2011) 

Master of Information Technology Digital Environment 資訊所碩士


Chinese Culture University 中國文化大學 (1997 – 2001) 

Bachelor of Communication, Department of Advertising  廣告系學士

Certifications

World Business Strategist Association mid-level marketing planner certification WBSA中階行銷企劃師認證

Expertise

APP/Website/Platform Development

  • User interviews and requirements analysis. 
  • UI flow and spec planning. 
  • Functional design and content output. 
  • Architecture and wireframe design. 
  • Tasks prioritization and time management.

APP / 網站/平台規劃開發
  • 用戶訪談和需求分析。 
  • UI 流程和功能規劃。
  • 功能設計和內容產出。 
  • 訊息架構和wireframe設計。 
  • 專案掌控和時間管理。

APP/Website/platform operation

  • Formulate website operation goals. 
  • Traffic tracking and data monitoring. 
  • Website/platform troubleshooting and optimization.




APP / 網站/平台運營
  • 制定網站營運目標。 
  • 流量追蹤和數據監控。 
  • 網站/平台故障排除和優化。

Social media marketing

  • Performance evaluation and strategic planning.
  • Content generation and creation. 
  • Content maintenance and material design. 
  • Online events planning and execution.

社群媒體行銷
  • 績效評估和策略規劃。 
  • 內容構思和創作。 
  • 內容維護和素材準備。 
  • 線上行銷活動發想與執行。

Email marketing 

  • Content planning and execution. 
  •  Performance tracking and optimization. 
  •  Partner recruitment. Notification letters planning. 
  •  Customer relationship management
     
電子郵件行銷
  • 內容規劃和執行。 
  • 成效追蹤和優化。 
  • 夥伴招募支援。 
  • 通知信撰寫。 
  • 客戶關係經營。

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