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呂安文 Winnie Lu

Content& Digital Marketing/ Branding/ Public Relationship management.

- Familiar to market research and consumer insight analysis
- Proficient in Content& Digital Marketing, Branding, and Public Relationship.
- High sensitive to market trends and user behavior.
- Skilled in Social media channel ( Facebook fanpage, Instagram, Youtube ), Excel, PowerPoint, Photoshop, Illustrator, Premiere.
- Knowledge of Digital Tool ( Facebook Ads, Google Adwords, GA, etc.).

I am a self-starter, team player, data-driven person with creative mindset. With over 2-year experience in Marketing, my accurate insight and creativity make the business grow faster. As a INTERNETHOLIC, I am keen on observing netizens, and always can find the trending faster than others. It's why I can write the most attractive content and made great hits.

Marketing Manager
Taipei Special Municipality,TW
[email protected]

工作經歷

SearchingC Ltd., Marketing Communications Manager, Mar 2019 ~ 現在

- SEO: Analyze the numbers and optimize the target, and increase both organic visitor and by 153% within half a year with keeping most of product page on Page1. Constantly achieved on monthly KPIs. (Organic includes visitors from Google organic search and other searching engine.) 


 - Content Marketing Optimization: Plan the monthly and quarterly strategic contents. Analyze and predict the result while optimizing on-the-go, which increased email open rate of by around 200%, conversion rate of LINE channel by 239% in a year.


 - Management of Crowdfunding Campaigns: With some successful campaign execution in TW, I handled and established SOPs, content templates, and design templates from 0. Increased the average crowdfunding revenue by around 84% - 312%, and improved the effectiveness by saving 25% working hour per colleague.


 - Influencers Affiliation: Setting up monthly and quarterly plan, and lead team mates to maintain and develop influencers without extra budget. By offering free products, influencers get the payback by writing unbox posts and lead traffic and conversions. With this strategy, we constantly earned around 10% extra revenue every month.


 - UI/ UX design: Designed and optimized website flow, which decrease the bounce rate from around 85% to 75%. And improved add to cart rate and conversion rate by 78%.

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Paktor 新加坡商拍拖有限公司臺灣分公司, PR Assistant Manager, May 2017 ~ Feb 2019

- Organic Marketing: Analyze the numbers and optimize the target, and increase both organic installs and by 200% and subscription by 150% within half a year. Constantly achieved on monthly KPIs. (Organic includes fanpage, EDM, inapp push.)

- Content Marketing: Plan the monthly and quarterly strategic contents. Analyze and predict the result while optimizing on-the-go.
>> Influencers Collaboration: Collaborate with several influencers every month and the ROAS usually reach 5 .
>> Forums Seeding:Familiar with forums in TW. Create world-of-mouth post constantly to keep the volume and increase daily the installs by 18% in average.

- Media Relations:
>> Co-hold the media luncheon for Heder. 12 media attended, 20 coverage after the event, 2.5M media value.
>> Co-hold the media luncheon. 25 media attended, 30 coverage after the event, 5M media value.

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CakeResume, Social Media Management, Part-time, Aug 2017 ~ Dec 2018

Social media strategy planning and execution:

- Fanpage follower grow 225%, and average reaching rate of every post is over 12%, which is 3 times higher than most of the fanpages in TW.

- Graphic design, and video production.
1. Pictures post on Fanpage
2. Videos of Speed-interview
3. Banners.

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Petopia, Marketing Intern, Nov 2016 ~ Apr 2017

- Fanpage content:Collecting and sharing trending pet video with attractive description, which made the reach rate increased by 20%.
- eDM (graphic design and copy write):Average unique open rate is 7%.
- Homemade tutorial video:The overall views are 8 times than other video in fanpage.

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學歷

國立交通大學 National Chiao Tung University, 學士學位, 傳播與科技學系 Department of Communication and Technology, 2013 ~ 2017

行銷相關課程:整合行銷/ 公共關係/ 新聞傳播寫作/ 認知心理學
Relevant Coursework: Integrated Marketing, Public Relationship, Writing, Cognitive psychology.

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