Sean Michael Malatesta : A brief disclaimer before we begin: let’s both agree that for practical purposes from hereon out I’ll refer to “The We Company” as its aforementioned name of “WeWork” for the remainder of this article. Many agree that “The We Company” can’t be said aloud without triggering a reactionary laugh. But far worse is trying to write “We” as a proper noun without creating complete chaos. We is a company with promise but we have yet to see profit materialize. What is happening with that sentence? I rest my case. https://medium.com/@seanmichaelmalatesta/is-wework-a-good-business-7a81f4fbe588