CLIENT The Asia-Northwest Cultural Education Association (ANCEA) is a registered non-profit corporation. Every year, ANCEA participates in various cultural and educational events. Sakura-Con is ANCEA’s main event and realization of the ANCEA mission to educate about Asian Culture, with a focus on Japanese Animation, Comics, Gaming, and Cultural Arts. BACKGROUND ANCEA’s Sakura-Con is the oldest and most well attended anime convention in the Pacific Northwest. Sakura-Con is an annual three-day anime convention held during March or April at the Washington State Convention Center in Seattle, Washington. Originally named Baka!-Con,(baka is Japanese for idiot) the first convention was held at the Double Tree In Tukwila, Washington in 1998. In 2000, Baka!-Con changed its name to Sakura-Con (Sakura is Japanese for cherry blossom). CHALLENGE Sakura-Con’s visual assets are a bit behind the times. It is difficult to find important information on the website, and the design doesn’t hold up against competitors. The logo is completely mismatched with the overall theme of the convention and is rarely used, likely due to the shape which is difficult to fit onto collateral. SOLUTION A complete redesign of the Sakura-con logo and collateral will show participants that this convention is not only modern but will provide a magical experience. Use of annual fan-made mascots will be maintained in the new designs to continue to encourage collaboration between staff and participants. -------------------------------------------------------------- https://www.dropbox.com/s/kzrkdemf6jp90mv/Sakura%20Con%20Final%20new%20case%20study%20.pdf?dl=0