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Chun Wen, Xiao

A digital marketing director which expertise in:

Shopline、Wix、Shopify、Amazon e-commerce system operating experience.

Google Analytics, Google Ads
 skills certificated.

Facebook、Instagram、[email protected]、Pinterest social
 media manager / CRM, EDM, SEO digital optimizing ability.

Organizing well-known brand campaigns.

Operating integrated marketing of cross-border e-commerce brands.


THE MORE I DO, THE MORE I CAN DO.

 

Contact Details:

+886 923880963

[email protected]

Taichung, TW

Skills


Cross-border e-commerce system operating 

  • Maintaining Shopline / Wix system
  • Planning annual marketing events for Amazon / Pinkoi online store
  • Managing CRM system, distinguishing different target audiences


Martech tools application

  • Inspecting Google Analytics / Hotjar for better user experience 
  • Gathering potential target audience by GTM / Questionnaire 
  • Executing Remarketing by Google Ads / EDM / social media advertising 
  • Focusing on the latest trend by Google Console, Google Trend


Social media

  • In charge of Facebook / Instagram / Pinterest / [email protected]
  • Digital advertising on social media
  • Establishing the shop function on Facebook, Instagram


Brand integrated marketing

  • Defining target market, research in market segment, analyzing competitors.
  • Content marketing: US market- filming installation videos, promoting concept of interior design. TW market- founding blog for authoring articles of accurate skincare knowledge


Project management

  • US market- Establishing Shopify online store
  • TW market- Providing test sample of skincare products
  • TW market- Pop-up shop plan


Certificate/Other skills

  • Google Analytics / Google Ads certificated
  • Language: TOEIC(865)
  • Image tools: Power director / Premiere pro / 小影 / Canva / Google cloud application
  • Microsoft system:Word, Power point, Excel(Pivot, Slicers skills)
  • English business email writing skills 

Academic Background 

Bachelor of Finance And International Business, Fu Jen University, New Taipei City, Taiwan

Specialized in Marketing , International trading and Accounting

Minor in e-commerce program

Work Experience

Calendar Enterprises Co., Ltd, brand marketing coordinator, Feb 2019 ~ Mar 2020

GoDear Design US cordless DIY window blind, May 2019 ~ Mar 2020

  • Managing Wix official website: SEO keyword setting, optimizing product information
  • Amazon online store: Analyzing and optimizing the data of advertisement campaigns monthly, accomplished 12 times growing in top month performance, 4 times growing in annual performance.
  • Running social media: Followers upgrade 115% on Facebook page, over 10,000 views on Pinterest per month.
  • Establishing Shopify online store: Completing all setting works and SEO keyword insertion in 3 months.
  • Planning annual product strategy: Leading concept and naming of new products, rewriting the brand story and product copy.
  • Organizing brand campaigns: Holding offline promoting events to advocate brand reputation.

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BIRKE苾兒可 MIT natural skincare product, Feb 2019 ~ Mar 2020

  • Managing Shopline official website: Optimizing consumer experience by digital analysis tool, promoting consumer value.
  • Pinkoi online store: Planning annual marketing campaigns, releasing new products.
  • Running social media: Followers upgrade 150% on Facebook page, over 1,000 new followers on [email protected]
  • Organizing brand campaigns: Planning pop-up shop, top daily performance over $120,000 NTD.
  • Providing test sample of skincare products, negotiating the target MOQ and the lowest manufacturing cost.

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識博Project Management Services, marketing intern, Aug 2017 ~ Sep 2018

  • Holding large courses of lectures and exhibition 
  • Collecting and Analyzing market share data 
  • Negotiating with cooperate partners 

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萬寶Securities Firm, financial magazine department intern, Jul 2017 ~ Sep 2017

  • Editing stock market articles 
  • Writing fundamental / industry analysis reports 

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About me

My name is Chun-wen, Xiao, a digital marketing planner of e-commerce. While studying in Fu Jen, I have been deeply fascinated with Marketing, therefore, I buried myself in this realm. As the proverb goes, ''He that travels far knows much.'' Beside studying, I participated in many activities to build up the abilities of expressing things more clearly than others, creating plan, holding activities as a director, and turning into an excellent teamwork player or eloquent leader.


As a marketing coordinator of e-commerce, I got opportunity to take charge of two new brands running in different markets. It was not only a challenge for me to integrate international market, but also the reason why I can accumulate the experience in multiple marketing channels rapidly and be capable of analyzing different markets accurately.

While adopting the project management concept and digital marketing tools, I had relocate the strategy of the brand and optimized keyword setting of official website and advertisements, as a result, leading Amazon to 300 thousand US dollars performance of 2019.

I always put myself in consumer's position to manage social media in order to create the best consumer value, while making good use of Google Analytics allow me to understand the demand of our target audience better. Also, brand campaigns held by our creative ideas, made our brand promote the reputation and develop loyal customers.


Like Martin Hiesboeck, as the master of marketing said: ''Digital marketing is the next battle of marketing field.''

With my diligent personality and ample knowledge. I'm ready and looking forward to learn actively and make all-out effort on this offer.


Thank you for taking your time review my resume.

If there is any question. Please feel free to contact me at anytime.

 Portfolio

Projects 01 00@2x

BIRKE skincare product_campaign image

Projects 01 01@2x

BIRKE skincare product_campaign image- Merry Christmas

Projects 01 02@2x

BIRKE skincare product_campaign image- Happy New Year

Project

Projects 00 00@2x

【BIRKE Academy】

 Founding blog for authoring articles of accurate skincare knowledge.

KNOW MORE
Projects 00 01@2x

【Shopify online shop】

Completing all setting works and SEO keyword insertion in 3 months.

KNOW MORE
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