YaChun Enid Yang 楊雅淳
Marketing Consultant • Taipei / Seoul • [email protected]
Working for Fashion industry for 10 years, now I am freelance of marketing. I like to challenge new things, since 2011 I started working on new brand marketing in Taiwan until now, I already marketing more than 5 new brands, and now I am helping a whole new website of airbnb service launching in Seoul. Please review my resume and kindly contact me anytime, thank you.
Experience
Mike Homes, Seoul South Korea
www.mikehomes.com
Markering Director
Sep. 2017-Present
Marketing plan for Mike Homes, as airbnb brand based in Seoul, South Korea. Responsible for social medias, include Facebook, Instagram, Youtube and Blog.
Wakingbee CO. Women Active wear, Distributor of Taiwan
www.wakingbeetw.com
Brand Director
Sep. 2015-Present
Represent Wakingbee active wear in Taiwan, including ATL & BTL marketing.
Import Wakingbee active wear from Thailand to Taiwan.
捷式股份公司 Jet Sunny Trading CO. LTD (Native Shoes, SUPRA Footwear, Komono Accessories)
Marketing Consultant, Oct. 2013-Dec. 2014
PR & Marketing Manager, May 2011-Oct. 2013
Responsible for the ATL & BTL marketing, promotion, communication and CRM for three brands: Native Shoes, SUPRA Footwear and KOMONO accessories.
- Launch new brand Native Shoes from Canada since July 2011, sales from July 2011-Dec. 2012 is 107,178 pairs, and the total sales till Dec. 2013 is 268,000 pairs. Increase sales percentage every 50% per year.
- Marketing budget for Native Shoes around 2% of the sales amount, the sales amount in 2013 is USD$1,700,000
- Build up Native Shoes Taiwan fans page from 0 to 240K fans, from July 2011
- Create / execute marketing commercial campaigns, media press
- Plan / execute marketing events, such as: promotion with concert, combine art and charity public event, Canada Day event, seasonal fashion show, skateboarding demo for professional skaters from SUPRA team, and new product launch show
• Seasonal product line consult and create SMU product
- Leading PR &Marketing team
• Negotiate and place national advertising buys including online, social media, print, outdoors
- Build up new medias and keep good relationship with current media
- Product knowledge training
- Visual Merchandising plan every season for whole sale accounts and department stores
• Working closely with HQ marketing & international sales team
TVBS 十點不一樣 採訪-2017/9/19
The TVBS interview about Ya-Chun Yang, about how I preparing my current job in Seoul, and how I start Wakingbee in Taiwan.
Native Shoes 引進台灣首場Fashion Show-2011/09
In 2011, I am the PR & marketing manager of Native Shoes Taiwan, this is the first fashion show to bring Native Shoes to Taiwan.
Interview about Wakingbee in Yahoo sport 2017/06
The interview from Yahoo, about how I import Wakingbee to Taiwan and how does Wakingbee defined ourselves in active wear industry.
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See moreInterview about Wakingbee founder in Yahoo sport 2017/09
The interview from Yahoo to the founder of Wakingbee and Taiwan distributor.
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