American Express , Marketing executive , Dec 2017 ~ Present

1. Led and executed year round merchant marketing campaign(endorsed by Tourism Bureau) to drive local and inbound spend, launched more than 250 offers in 2018, increased 7% DBV growth in Taiwan market. 

2. Developed marketing communication plans to deliver clear offer information to cardmembers. 3. Created fb post content 

4. Executed year-round China campaign to drive up inbound spend by increasing communication channels, such as collaboration with China Dining App platform - Dining city to reach more customers.

聯太公關, Account Executive , Nov 2016 ~ 2017-10-01

Executed and managed client campaign

 1.​Unilever Young Entrepreneurs Awards Planned recruiting campaign to improve brand awareness by using EDM and press release related communication. Maintained and Extended relationship with entrepreneurs by conducting site visits, and approaching young talent. After the recruiting campaign finished, numbers were 5 times higher than the expected KPI. 

 2.​Keep walking fund by Diageo 

 •Provided daily monitoring on industry and competitor news. 

•Improved Diageo brand awareness by executing the Keep Walking Fund campaign. 

- Maintained press relationship and hosted press conference.  

- Managed Keep walking fund FB page, and created content on different topics.

GET IT GOING, LLC, Marketing Specialist, May 2015 ~ 2016-02-01

• Coordinated online marketing campaigns by uploading relevant news articles and videos on the company Facebook Page/YouTube Channel to increase brand awareness.

 • Increased the number of social media followers by 20%, through the course of the marketing campaign. 

 • Assisted in the creation of a campaign where followers interacted with the company by making their own promotional videos.