Yen Lun Chiao

Product Manager

A user-centered design thinking designer, and product manager over 7 years of experience in the industry. From start-up companies to mature apps with 5 million daily active users. I'm responsible for product/ feature strategy, product design, and metric definition.

工作經歷


十二月 2020 - 一月 2023
Taipei, Taiwan

Senior Product Manager

KKday

  • I primarily managed mobile devices, overseeing mobile web, iOS, and Android, with additional responsibility for the search features. Here's a concise overview of my key projects:

    1. Swipe to Redeem:
    - Facilitated ticket redemption without the need for an account login.
    - Resulted in multiple tourist attraction contracts signed in Japan and Singapore, expanding market share for KKday.

    2. App Clips:
    - Pioneered the introduction of App Clips in the Taiwan travel app market.
    - Led the development and collaborated with marketing to secure contracts with Taipei Zoo and Taipei Arena.

    4. Sim Card/Wifi Theme Pages:
    - Conceptualized and built theme pages for wifi and SIM card products.
    - Achieved nearly a 50% higher conversion rate compared to the standard search user flow.

    5. New Product Categories:
    - Collaborated with market PMs to revamp product categories for various countries.
    - Ensured a logical and user-friendly search flow across markets.

    6. New Homepage Redesign:
    - Redesigned the homepage to align with new product categories and also satisfied the demands of marketing promotion from various markets.
    - Resulted in a significantly higher conversion rate compared to the previous design.

    7. Keyword Searching:
    - Collaborated with the search team to enhance keyword functionality.
    - Implemented a series of keywords to improve product discovery even with minimal input.

    8. Vtags:
    - Responded to requests for individual theme pages for diverse product categories.
    - Introduced V-tags to label and organize all product categories upon publication.
    - With V-tags, users can filter more specific products that fit their needs. the conversion rate and time were significantly better compared to the old search flow without the specified filter.

十月 2018 - 十二月 2020
Taipei, Taiwan

Product Manager

Grindr

  • Grindr is the most popular and well-known Gay dating app in the world. During the 2 years, The accomplishments in Key Metrics of our team:
    - DAU: +36.41%
    - Average daily chat_sent per user: +75.51%
    - Daily new user: +62.34%
    - Average daily chat_new_treads per user: +53.14%

    Responsible for features below:
    New Features:
    - Grindr Circle (PM)
    - Phone Number Sign-up (PM, Designer)
    - SMS Verification (PM)
    - New User Onboarding- Daily Rewards V1 and 2 (PM)
    - User Suspension (PM)
    - Video Chat (PM, Designer)
    - Audio Chat (PM)
    - Custom Hashtag V1 (PM)
    - Face Photo Only Filter (PM, Designer)
    - Rate Grindr (PM, Designer)
    - Mute Individual Chat (PM, Designer)
    - Giphy (PM, Designer)

    Current Features Redesign/ Enhancement
    - Chat Bar Redesign (PM, Designer)
    - Brazil Cookie Tap (PM)
    - Taiwan Exclusive Emoji (PM)
    - Manage Subscription Page Enhancement (PM, Designer)

二月 2018 - 九月 2018
Taipei, Taiwan

Product Manager

urclass

  • urclass is a platform that helps parents to find a suitable after-school or summer/winter camps for their children. It's a start-up, My role is a Product Designer and Product Manager. I built the whole website from scratch, including user researches, user flows, roadmaps, user interface design, payments, and version controls.

    Accomplishments:
    - Gross Income: 1 million NTD in the first 2 months
    - the percentage of user dropping during the billing process decreased from 17% to 9%
    - the mistaken payment decreased from 1-2 cases per day to 0 cases.
    - the conversion rate of membership increased by 2%
    - the average time spent on the sites had increased from 1 min to 3 mins
    - the average page views had increased from 2 pages to 4 pages.

十月 2017 - 二月 2018
Taipei, Taiwan

UI Program Manager

Tedu IT Education

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七月 2016 - 十月 2017
Taipei, Taiwan

Product Design

DingTAXI

  • DingTaxi and Airpopo are two products that help users to find a suitable charter service and airport shuttle service. My role was the product designer responsible for UI/UX enhancement on the web, mobile web, and admin dashboard for the CS team.

    Accomplishments:
    Average Session Duration: +97.22%
    Purchase Conversion Rate: +1.89%

學歷


2013 - 2016

National Chiao Tung University

Humanity and Social Science

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2009 - 2010

Academy of Art University

Commercial and Advertising Art

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2008 - 2009

Otis College of Art and Design

Industrial and Product Design

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技能


  • Google Drive
  • sketch
  • toeic900+
  • ux/ui design
  • Roadmap Management
  • Road Map Development
  • Project Management
  • Problem Solving

語言


  • English — 進階