Started Inter@ction Advertising Studio, I devoted to advertising industry over 20 years; familiar with cross-strait operations, expert in brand building & communication strategies
Setting up Publicis Taipei, responsible for both Account Service and Media departments
Promoted to General Manager of Conquest Advertising and launched "George & Mary" to become the no.1 cash card (Conquest is the subsidiary of JWT Taiwan)
Transferred to M&C Saatchi as General Manager, segmented the Kinmen Kaoliang 38° for young groups market to achieve the brand rejuvenation
Transferred to Insight Beijing as General Manager to assist Master Kong instant noodle for combining the branding policy and advertising strategy
Transferred to Dentsu Beijing as an Exclusive Account Service Director for Master Kong instant noodle. The first time to integrate all related resources within Dentsu-Aegis to become "ONE TEAM" to fulfill requirements of image, advertising, promotion activities and dealers’ satisfaction.
Enjoy outdoor sport and climbing Taiwan Centuple mountains
Experience (Last decade)
Aug. 2016 - Nov. 2017, Business Development Director, 上海
Developing new business opportunities through Cheil worldwide linkage and local human resources
Grounded internal working flow
Pitching to win new business such as
Shell - Shell Helix B2B campaign 殼牌B2B線下專案
Tencent - QQ branding position QQ品牌定位
AVON – Social operation, Wechat, Weibo 中國雅芳微信, 微博運營
Nov. 2014 - Jul. 2016, Senior Group Account Director, 上海
Set up an exclusive team with 17 accounts and 23 creative to work with Master Kong (Instant Noodle Brand) within one month. 康師父方便麵
As the leading agency, integrating multiple resources companies from Dentsu-Aegis ( like Media, OOH, Digital, PR) as "ONE TEAM" to serve Master Kong
Entertainment marketing case : Master Kong ties in with Panda 3 animation to boost brand preference and sales
Other client, YHK (Yong He King, Jollibee) a Taiwanese style fast food over 300 chain stores 永和大王
Aug. 2011 - Oct. 2014, General Manager, 台北
Managing the boutique advertising agency, small but creativity, with 12 staffs to provide cross strait brand-related development and advertisement services, also including packaging design and online promotion…etc.
Major clients：
Hong Kong Disneyland 香港迪士尼樂園
Transitions全視線、Essilor依視路
Vedan traditional herbal beverage 味丹青草茶、冬瓜茶, GEKKEIKAN 月桂冠清酒, CARMEX 小蜜媞唇膏, CHINA TRUST Real Estate 中信房屋, TGI FRiDAY’S 星期五美式餐廳
Jan. 2010 - Jun.2011, General Manager, 北京
Tailor-made brand consulting and advertisement services for client
Lan Jewels, Beijing 瀾珠寶
Master Kong instant noodles, Beijing 康師傅麵方便麵
Christine bakery, Shanghai 克莉絲汀麵包
Oct. 2005 - Oct. 2009, General Manager, 台北
Major clients：
Samsung mobile 三星手機, Kinmen Kaoliang 38° 金門高粱酒38度, Wyeth 惠氏嬰兒奶粉, Anna Sui 安娜蘇, L’ORÉAL Professional 萊雅專業沙龍美髮, Kiehl’s 契爾氏, Australian Tourism Bureau澳洲旅遊局
Experience (Earlier)
JWT, 台北
Jun. 2004 - Apr. 2005
Director In Charge for HSBC exclusively (滙豐銀行專戶)
Feb. 2003 - May 2004
Group Account Director
George and Mary cash card 喬治瑪莉現金卡(萬泰銀行專戶)
SUZUKI Automobile 金鈴汽車(專戶)
Publicis, 台北
Nov. 1998 - Jul. 2002
Client Service Director
Carrefour 家樂福
LANCÔME 蘭蔻
L’ORÉAL 萊雅
HP 惠普
ST Dupont Cigarettes 香煙
Whirlpool 惠而浦
Club Med地中海會旅行社股份有限公司
Pernod Ricard, 台北
Nov. 1997 - Nov. 1998
Senior Group Product Manager
JAMESON, Irish whiskey
ABERLOUR, Malt whiskey
WILD TURKEY, Bourbon whiskey
Managed 6 promoters for both ON and OFF premises
Co-op programs with wholesalers to reach volume targets
Education
Business management course
Jul. 1993 - Feb. 1994
Center for public and business administration education, National Cheng-Chi University, Taipei, Taiwan, 政大公企中心
Successfully completed a business management course
BA degree, Tam-Kang University
1985 - 1988,
Tam-Kang University, Taiwan, 淡江大學
Majored in Mass Communications and Library Science, BA
