Far EasTone Telecommunications Co. Ltd.

MA to Sr. Digital Marketing Specialist (eCommerce)           Jul 2017 ~ NOW

Product Management

• Analyzed A/B test and adopted PDCA cycle to improve shopping flow, resulting in 166% conversion rate and ~3 Million NTD in annual revenue.
• Conducted competitive analysis and initiated enhancements, boosting campaign traffic by 88%
• Improved self-care App features and CTA buttons, increasing order volume by 594%.

• Spearheaded themed monthly campaign from persona, generating over 400K traffic for Digital-Store.
• Reduced cost on paid media, hitting KPI 118% in movie festival sales event.

Guangzhou Evervan Footwear Co. Ltd

Assistant Brand Marketing Manager                           Feb 2016 ~ May 2017

• Proposed IoT retail solutions and marketing plans through brand partnership with SKECHERS and UNIQLO.
• Gave out recommendations about over 40 seasonal shoe designs for China brands like XIAOMI and XTEP.

Microsoft Taiwan Co. Ltd

Marketing Assistant Intern                                                Jun 2014 ~ Jul 2015

• Organized and chaired social viral plans for Microsoft YouthSpark Program, reaching above 270K people on Facebook and attracting over 460 attendees.
• Cooperated with Taipei City Government on 2015 Job Fair and achieved visits 7,074+ and KPI 160%.