潘盈家 Andrea Pan
Product Manager
Taiwan, Taipei
Skills
Data Analysis
- SQL, Excel, Tableau
- Other data platform: App Annie、App Tweak
Product
- Competitive analysis
- App market research
- User behavior analysis
Language
- Chinese (native)
- English (Toeic 870)
Work Experience
Jan. 2020 - Mar. 2022
Product Manager
(App Growth & Monetization)
Perfect Corp.
• Lead monetization app planning team to develop and execute projects for 3 photo & video editing apps covered global market, working cross-functionally with designers and developers.
• Plan new features and optimize UI/UX to boost subscription revenue. 2020 revenue YoY +160%; 2021 revenue YoY +100%.
• Analyze key metrics and define solutions to continuously improve the product (User Acquisition, Retention, Revenue). Reached 2.5x growth of install to paid conversion rate in one year.
• Execute global app market research, in-app user behavior and competitor analysis to leverage insights and following action plans for product growth. Achieved 2020 active subscriber goal by 99% & 2021 by 96%.
• Develop 10+ marketing campaigns through planning new premium contents, discount pricing strategy, in-app banners and subscription page design.
May 2018 - Aug. 2019
Social Media Marketing Specialist
The News Lens
Brands: The News Lens, Inside, every little d
•Manage all social media platforms to drive website traffic. Achieved 1.4x of unique users in my first year in role.
•Establish new Instagram marketing strategy. Boosted 4x of reach numbers than previous.
•Organize O2O marketing campaigns, including FB, Instagram, eDM and online advertising. Sold out 100% tickets for the event.
•Conduct full funnel optimization, from user behavior analysis, marketing strategy to campaign planning. Grew 2x of engagement numbers on instagram.
Education
2014 - 2018
