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Ying-Hsuan Lee 

生活的平常很喜歡觀察周遭的人事物 。對我而言「人」與「文字」經過理解和賦予詮釋後,會像味道一樣,在接收那一刻成為獨特記憶點,而這也是我對品牌企劃的追求。

專注於挖掘自己的喜好和專長,樂於嘗試更多不同的領域,一路上秉持著學習和突破自我的挑戰精神,在行銷、設計和企劃三個不同的領域不斷精進。


Observation is one of the best hobbies that I enjoy in my daily routine. For me, humanity and word being translated and understood will become the special flavour of a memory point, which also is what I looking for in my brand marketing planning objective. I'm the person who likes to dig my own speciality, willing to challenge more different things and hold the spirit of self-promotion, in marketing, design and planning.

城市,TW
[email protected]

Skills


Adobe

Illustrator

Photoshop

Indesign

Premiere


3D Software

Rhino

Solidworks

Keyshot


Language 

IELTS 6.5 / Speaking 7

學歷

英國里茲大學, 文學碩士(MA), Advertising and Design 廣告與設計, 2019 ~ 2020

於碩士就學期間,透過行銷課程和廣告設計課程,我學習了品牌研究、市場研究、創意策略與執行
其中我善於策略、執行以及:

1.英文能力:一週一次英文口頭報告的經驗,善於在報告過程中能用英文完整表達企劃的重點,使聆聽者清楚接收到企劃的研究進度和資訊。能善用英文做文字回覆、溝通來解決問題。


2.創意思維:大學就讀產品設計,幫助我更好瞭解客戶需求和創意發想,結合行銷和廣告,使 Creative Concept & Idea 成為我的強項。

3.良好的溝通能力:曾和來自不同國家的同學們共同完成Project,明白溝通隔閡是不同文化共同合作最大的阻礙,能與不同國家的同事溝通想法、共同合作。

4.獨立完成Project:在最後的畢製中,獨立完成了品牌研究、策略以及執行的要求,同時也是我的自我實現目標。


5.對於數位行銷有高度興趣:曾選修Digital and Interactive Marketing,模擬SEO系統、購買Keywords、分析Landing Page內容和Email Campaign 優化


In my postgraduate lessons, I have learned, 

- Brand research 

 - Marketing research

 - Creative strategy

 - Creative execution 


I'm adept at creative strategy and execution, also: 


1. English communication ability: an oral presentation per week makes me good at expressing the crucial point of research and information, to interactive and solve the problems. 


2. Creative thinking: product design experience helps me understand more about consumer behaviour and creative ideas generation, combine both, makes creative concept become my best ability. 


3. Good communication skill: the experience of collaboration with different countries colleagues allowed me to break the wall of culture and language. 


4. Independent ability to finish the project: in my last academic project, I'm able to work brand research, strategy and execution in my own ability. 


 5. High interest in digital marketing: have learned Digital and Interactive Marketing, using SEO simulation system, purchase Keywords, analysis Landing Pages and Email Marketing Campaign optimisation.

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亞洲大學 Asia University , 文學士(BA), 創意商品設計, 2015 ~ 2019

- 3D 建模設計
- 創意商品設計
- 色彩學
- 設計概論

University@2x

Campaign and Exhibition

Student Art Exhibition 學生自辦校外小型展覽

Yodex Exhibition 新一代設計展

D&AD Campaign 設計與廣告大賽

Cannes Lions Campaign 坎城廣告節 (延期)

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