江奕緯 York Jiang
致力於數位行銷領域，專業執行程序化廣告管理與客戶服務，擁有豐富實戰經驗與專業證書。 在團隊中具有專業態度，為主動且良好的協調溝通者，並熱衷與專業人士互動交流。
Working on digital marketing, specializing in programmatic campaign management with client service.
Professional attitudes within a team, good coordinator and initiative-taker, passion about idea sharing and interaction with professionals, and possession of hands-on experience and work certifications.
Taipei，Taiwan
[email protected] ; +886 919-691041
技能 Skills
專業技能 Technical Skills
- Excel pivot tables
- Google Data Studio
- Google Analytics
- DSPs (Demand-Side Platforms):
- Facebook Ads manager, Google Ad Manager, Display & Video 360, Verizon Media DSP, Line Ads Platform, The Trade Desk,
- Third Party Verification Tools
- Campaign Manager, IAS, Nielsen DAR, MOAT, Sizmek
專業證照 Licenses & certifications
- Facebook Certified Media Planning Professional
- Google Display & Video 360 Certification
- Google Analytics Individual Qualification
- Verizon Media DSP Certification
- Line Ads Platform
- Edge Academy Certified: Data-Driven Planning, Marketing Foundations, Trading Essentials
溝通能力 Communication Skills
- Project management
- Business development
- Cross-functional communication
- Proactive communication with Partners and Clients
- Presentations and product updates
- Liaisons between clients and internal teams
分析能力 Analytical Skills
- Optimization of campaign performance against KPIs
- Digital campaign monitoring and reporting
- Post-buy analysis reporting
- Data-driven recommendations and strategies
工作經驗 Work Experience
Performance Manager /
電通智能中心
Dentsu Solution Center，2021 /11 - Present
- 執行英國文化協會轉換型成效廣告活動，負責日本、馬來西亞、越南市場
Execution of the performance campaigns for the British Council with the aim of driving webform conversions in charge of Japan, Malaysia, and Vietnam markets. - 透過多種新形式的影片廣告增加費列羅品牌知名度，並監控其廣告可視度與品牌安全
Enhancing the brand awareness of Ferrero through multiple innovative forms of video ads along with monitoring of viewability and brand safety. - 操作酒類客戶格蘭父子建立品牌知名度與網站流量廣告活動
Carrying out digital campaigns of William Grant & Sons on a regular basis, designed to build awareness and website traffic.
Platform & Technology Scientist /
安納特股份有限公司
Amnet Programmatic Experts for Dentsu Aegis Network，2017 / 11 - 2019 / 07
- 業務發展，與媒體與數據業務夥伴保持彈性和積極的溝通。
Business development, maintaining of diverse and proactive communications with business associates, including media vendors and data providers.
- 管理安納特平台發展和計畫實施、識別問題且提出和解決與風險評估管理、並制定計劃以及資源分配的協調。
Management of Amnet ads platform and implementation of projects, identification and resolution of issues, risk assessment and management, development of intricate project plans, and management of resource allocation.
- 與外部技術合作夥伴跨領域合作，追蹤和協調達成商業發展。
Cross-functional cooperation with external technology partners, tracking and communicating all issues impacting revenue forecasting.
- 與國內媒體供應商合作開發優質版位，整合於安納特廣告平台，確保高效媒體採購。
Development of premium inventories in association with domestic media vendors, integration with Amnet ads platform to ensure efficient media procurement.
- 程序化廣告平台的技術專家。規劃和執行測試活動藉以發現更好的程序化解決方案：如動態再行銷，數據驅動的創意表現，以及媒體供應商的新功能。
Technical expert on all programmatic ads platforms. Planning and execution of pilot campaigns to discover better programmatic solutions: dynamic remarketing, data-driven creatives, and new functions for media vendors.
Programmatic Specialist /
安納特股份有限公司
Amnet Programmatic Experts for Dentsu Aegis Network，2015 / 01 - 2017 / 10
- 為領先的電信品牌台灣大哥大執行影音廣告：兩週內有670萬的影片觀看量；在2015年第二季度獲得台灣YouTube廣告排行榜第一名。
Execution of video campaign for leading telecom brand, Taiwan Mobile: 6.7million video views in two weeks; secured first place in Taiwan YouTube Ads Leaderboard in Q2 2015. (https://youtu.be/pRbbePM_A3Y).
- 為各行業不同目標的客戶提供諮詢服務和計劃策略，包括電影、汽車、美容、快速消費品、零售和旅遊。向潛在客戶進行業務開發，並向現有客戶維持並創造更多服務。
Consulting services and programmatic strategies for clients with different objectives across various industries, including, but not limited to, movies, automobiles, beauty, FMCG, retail, and travel. Sales pitches towards prospective clients as well as upselling to existing clients.
- 執行多個領域程序化活動，包括台灣歐萊雅集團。利用數據分析和優化來提升，以滿足並超越客戶的期望。
Implementation of multiple programmatic campaigns, including L’Oreal Group Taiwan. Utilization of data analysis and optimization to boost performance to meet and exceed clients’ expectations.
- 為知名金融品牌富達投信進行媒體執行，提供新的策略建議，以提高關鍵績效指標的表現。
Preparation of sales pitch for Fidelity International, a leading finance brand, offering recommendations of new tactics to elevate performance against KPIs.
- 為電影客戶甲上娛樂執行優質版位程序化廣告活動，在2017年數字奇點獎被提名為最佳程序化獎。
Conducting PMP (Private Marketplace) advertising campaign for the movie client, Applause Entertainment, nominated for best programmatic marketing at 2017 Digital Singularity Awards.
- 代表台灣安納特與電通安吉斯集團的全球同事一起參加NextGen課程。
Participation in NextGen Course on behalf of Amnet Taiwan, along with global colleagues of Dentsu Aegis Network.
Sales Representative /
威旭數位有限公司
Weblisher Co., Ltd，2014 / 03 - 2014 / 11
- 陌生開發中小型企業，提供數位媒體購買方案
Cold calling to small and medium-sized enterprises, focusing on selling digital media solutions.
- 提供客戶於數位行銷專業諮詢，提出創新解決方案以實現並超越目標
Consulting with clients on digital media requirements, presented innovative solutions to meet and exceed objectives.
- 為業務發展執行客戶比稿
Execution of sales pitches for business development.
學歷 Education
華威大學 University of Warwick /
電子商務管理碩士 Master of Science e-Business Management，2020 / 09 - 2021 / 10
該專業包括 40% 的科學、20% 的數位行銷、20% 的網站製作和 20% 的商業顧問，專注於數位行銷和數據科學中涉及的管理和技術相關方面，以及優化各項目於電子商務網站的轉換，實現業務盈利。The specialism consists of 40% data science, 20% digital marketing, 20% web development, and 20% business consultancy, focusing on management and technology-related aspects involved in digital marketing and data science, along with the project dedicating to the optimization of conversions in eCommerce websites to achieve business profitability.
