YiJie Shen

UI/UX Designer

I am a UI/UX Designer at Binance, working remotely in Taiwan and an artist  running an art studio, helping young artists grow. I believe good design should communicate through details, a universal language that the whole world understands.


  Taipei, Taiwan  

What I Love To Do

Venture Design

  • Directed Story Telling
  • Quantitative Online Feedbacks
  • Feature Set Prioritization

User Research

  • Quantitative Online Feedbacks
  • In-Person/Remote Usability Testing
  • Explore Edges & Extremes Cases 

UX Strategy

  • User flows & Usability Tests
  • Optimizing Conversion Rate
  • Wireframes & High-fidelity Prototype

Work Experience

2021 - Present

UI/UX designer  Binance


Responsible for product design of binance.com related webpages/products in the world's largest cryptocurrency exchange.

2019 - 2021

Interaction Designer   Framed

Taipei, Taiwan

As the only designer, took the responsibility from strategy to the design of FRAMED* app and official website. Followed lean startup approach: MVP and rapid iterations.

2018 - 2019

UI/UX Designer  Bitmark

Taipei, Taiwan

Evaluated sustainable working process for design team including implement features, minor tweaking, user experience research, A/B testing, iterate quickly according to feedbacks form users and QA team. 

2018 - 2018

UI/UX Designer  17media

Taipei, Taiwan

Designed new UIs for back-end control panel including identified development and marketing requirements.


2015 - 2017

Royal College of Art


Dissertation: Researching the experience of violating human taboos. Displayed at shows in London, Venice and Berlin.

2008 - 2012

Tunghai University

Fine Art

Graduated with a First Class (Honours).

Featured Project

Binance Convert

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