Yu-Cheng Lin

Product Manager

Self-motivated, dynamic and dedicated Product Manager with 4-year practical experience in the digital advertising industry, utilizes strong analytics skills to interpret business questions and translate the result into insight and action plan. As a proactive strategist with effective interpersonal oral and written communication skills at both business and technical levels, have demonstrated strong proficiency in managing software development process and lead team to create innovative feature and products.


Product Manager  •  TenMax AD Tech Lab Co., LTD.

July 2016 - Now

  • Managed product roadmap with milestones down to bi-weekly level and planned features to drive product goals.
  • Solved business questions and requirement by digging dirty data and analyzing them into insight and create actionable plan.
  • Translated the requirement into product requirements documents with data reference, user stories, and wireframes, and interpreted technical detail into plain language, ensuring clear and effective communication with all functions.
  • Collaborated with two agile engineering teams to optimize DSP platform performance, cutting half of the operation processing time and enhance 30% of the efficiency.
  • Coordinated with data scientists and data engineers to build ad performance analytics framework and infrastructure to identify new features and analyze metrics to made optimal ad delivery adjustment, doubled overall advertisement performance.

Sales Support Specialist •  Insight Global

Apr 2016 - June 2016

  • Designed and built COMET web form for DHL Sales managers, enhancing 10% data accuracy and reducing 15% processing time
  • Maintained and troubleshot various Excel sales support tools, and assisted in migrating data concept and structure to Oracle report system
  • Performed and upgraded DHL Sales Support website by designing an authentic content search engine, achieving 20% usage soar

Sales Support Intern  •  DHL Express

Apr 2018 - Jan 2020

  • Examined internal & external data to produce visualized multi-functional dashboard of industrial trends and competitor comparisons, thus facilitating decision-making
  • Produced essential performance reports for weekly tracking with SQL, Advanced Excel and IBM Cognos Report Studio and proposed actionable solutions to sales supervisor
  • Assisted Project Managers in optimizing real-time sales performance dashboard with SQL Server Reporting Services, enhancing accuracy by 10%


Sep 2014 - May 2015

W. P. Carey School of Business at Arizona State University

MSc in Business Analytics

Sep 2009 - Jun 2013

National Taiwan Ocean University

Bachelor’s Degree in Transportation Science


Data Analysis

  • Data Visualization (Tableau / Power BI)
  • Statistical Analysis
  • Data Analytics
  • SQL
  • Visual Basic Application


  • Competitor analysis
  • Business research
  • Product Management
  • Agile Product Development
  • User Story


  • Chinese (Native)
  • English (Professional)
Powered by CakeResumePowered by CakeResume