Yu-Hsuan Chan (Emilia)

7 years software(SaaS & App) industry experience. Specialize in PR, event activities, social media, CRM and internal & external innovative marketing partnerships. She has successfully organized global and local PR activities, influencer project and digital marketing in leads generation, new user acquisition, brands awareness and go-to market success. 

In addition to marketing communication, she also has business(funding) project management skill. She understands global media landscape and is savvy Taiwan, US, Japan and France. 

  Work Portfolios: https://issuu.com/yuhsuanchan/docs/_ 

  [email protected]

Experience

Perfect Corp.  (Nov. 2015 - June 2021)

  • Assistant Project Manager of Marketing & PR (2020/5 - 2021/6):
    • YouCam Perfect App digital marketing, Lead and managed Instagram growth strategy, YouTube video marketing (SEO and video production), KOL project and CRM.
    • Coordinated with PM and RD for in-app marketing back-end system: designed the wireframe with requirements and project management.
    • Coached junior marketing members for social media and app marketing to drive revenue growth.
    • Key Recognition
      • @YouCamPerfect (Photo Editor) Instagram follower growth from 0 to 100K in 12 months. 
      • @YouCamApps (Beauty) Instagram follower growth YoY 500%
      • YouTube keywords search increased 150%; watch time increased 88%
  • Deputy of Taiwan MarCom Manager (2020/10 - 2021/1):
    • Product Marketing for Taiwan Market: responsible for IMC campaign including partnership development, social media, influencer collaboration, forum buzz (PTT, Dcard) and PR for new users and brand awareness. 
    • Key Recognition: 
      • New User YoY growth 158% (2020 Q4
      • MAU growth 18% (2020 Q4)
    • Public Relationship: Award affair writing and coordination, media interview arrangement, Press Release writing and distribution. 
      • Won the 29th Taiwan Excellence Award
  • Senior Specialist of Marketing & PR :
    • Successfully planned and executed the global events for business leads generation and boosted ticket sales revenue via ads and edm.  
      • Worked with designers and RD for the event website, designed wireframe and content. Optimized user experience (UX) and re-marketing mechanism.
      • The forum has been hosted consecutive 3 years in New York, Paris, Tokyo and Shanghai. 
    • Developed and managed technical government funding program: Worked directly with CTO and CSO for innovative “Artificial Intelligence (AI) Beauty Assistant” project. Total value is over NTD1.2 million.
    • Lead and coordinate multi-functional teams in HQ and BU for online campaigns. Leverage both in-app and external resource to maximize campaign performance.
    • B2B Integrated Marketing and GTM Plan: Manage Beauty SaaS marketing communication and product communication to business partners via direct marketing, eDM marketing, Linkedin and events. 
    • Public Relationship and branding: Coordinated media interviews and award application. News Release writing and distribution (Focus on US, Japan, Taiwan and France).

CyberLink (Aug. 2014 - Nov. 2015)

Marketing Communication & PR Assistant 

  • Worked closely with localizers and designers to execute 6 language online campaigns monthly.
  • Negotiated and managed the exhibition trade show in USA, Germany and UK.
  • Managed online seeding project and created performance review.
  • Managed the new product launch press events, creatives and PR call
  • Created and monitored weekly media clipping reports and managed news release distribution.

Dolle's Candyland (June 2012 - Sept. 2012) ‧ USA

Counter Clerk/Cashier  

  • Worked with shop daily tasks including customers' service, retailing ect.

Education

2012 - 2014

National Taipei University

Master of Business Administration (MBA)

2008 - 2012

Soochow University

Bachelor of Business Administration

Skill

Languages


  • Programming Languages: HTML/CSS, SQL
  • Software/Tool: Adobe Photoshop, Microsoft Office, SPSS, Procreate, Canva
  • Others: Google Analytics (GA), LinkedIn Ads

  • Chinese — Native
  • English — Advanced in listening, speaking, reading and writing
  • Korean — Basic