Yu-Chen (Riley) Chang
# Social Media Marketing
# Community Management
# Start-Up
# Experience in Blockchain and Live stream Industry
A fast learner and a movie lover.
（ I also play basketball 🏀 🏀 🏀 ）
+886-975-050-827
Taipei, Taiwan
Education, Skills and Achievements
Education
National Chengchi University (NCCU) Bachelor of Finance Management 2015~2020
Skills
Social Marketing Strategy
Community Management
Copy Writing
威⼒導演, Premier Pro
MS Powerpoint, Excel
Work Experience
Contentos , Oct 2018 ~ Nov 2019
Operations Manager (Intern)
• Organized a singing contest with partners in Korea and Vietnam with 60+ singers participated
• Managed main social media and increased Facebook fan page’s following by 10 times within a year
• Activated a promotional video program with 150K views, 7K likes and 400 shares on Facebook
Contentos is a world-class content distribution platform striving to generate more value for content creators and their audiences through blockchain technology. Invested by Binance Labs, the blockchain incubator of the world’s largest exchange.
浪 Live, Jan 2018 ~ Jul 2018
Marketing Intern
• Conducted promotion campaigns on Facebook fan pages and received 4.9K followers within 3 months
• Initiated a Facebook chatbot campaign and designed the copy of the project
Lang Live (浪Live) is one of the most influential live stream platforms in Taiwan, which encourages everyone to live in the moment; to bravely express their uniqueness and to stick to their own path.
Promotion Video of Contentos
The series of "Ili's Classroom" aim to gain exposure and elevate brand awareness of Contentos. As a project manager, I was
responsible for writing plots, negotiating with KOL and director and spreading videos through social media channels to
achieve our goal.
Contentos Anniversary Celebration Video
To celebrate the anniversary fo Contentos, I made a video to announce the launching of the celebration campaign.
Go Check the Video!Spreading viral posts to engage 浪 Live users
Leadership
Gosky AI Chatbot Generation Competition, Sep. 2018 ~ Nov. 2018
Team leader
• Led a 3 people team to develop a Facebook chatbot campaign helping people on searching scenic spots easily
• Received 400 followers in 2 weeks and got 7.5K people reached and 143 comments in the best performed post
Student Association of Finance Management Department, Sep. 2017 ~ Jun. 2018
Vise President
• Followed up on works of 4 departments and co-organize department activities
• Ventilated with the dean about the activity of the department to strive for the biggest benet of students
NCCU BAO-ZHONG TEA FESTIVAL organize team, Sep. 2017 ~ Nov. 2017
Leader of Finance Management Department
• Harmonized 50+ people team to introduce Finance Management department to 600+ high school students
• Engaged 80+ high school students to participate in a department introduction lecture to improve their
understanding
Taichung 66 —— A Taichung Sightseeing Helper
Taichung 66
Taichung 66 (台中蹓遛) is a chatbot helping people on searching
scenic spots easily. We make use of the convenience of chatbot
to integrate the information of famous scenic spots at Taichung
to create a more easy way for travelers.
Volunteer
XChange Nonprofit Internet Worker Community, Jun. 2019 ~ Feb. 2020
Deputy Head of Talent Growth
• Established and conducted recruiting and interview program, counseling hiring managers on candidate selection
• Implementation, improvement and maintenance of onboarding and education systems
Social Media Portfolio
Including the social media content of Taichung 66, Contentos and 浪Live.
Check the link below to see more!
Personal Blog
I wrote some articles about my reflection of movies, books and lectures and also shared some of my career experience.
Check the link below to see more!
