Yung-Hsuan (Grace) Tien

  Taipei City, Taiwan    


  • 6+ years’ experiences of end-to-end digital product (Web/App) strategy planning and development across various industries (e.g. e-commerce, multilevel marketing, edu-tech startup), including 2+ year of coaching experience.
  • 3+ years’ experiences of co-working with international cross-functional teams across 10 countries – US, TW, HK, MY, SG, AU, NZ, KR, JP, PH.
  • Digital product professional with skills of Product/Project management, Scrum, UX design, Data Analytics, User research, Marketing, Digital Transformation, and Coding.
  • Passionate about building products from 0 to 1, also enjoy growing product engagement from 1 to 100. 


Senior Digital Product Analyst   •  Melaleuca: The Wellness Company

十月 2021 - Present

★ Responsible for the new shopping website - localize product features for 9 markets (TW, HK, MY, SG, AU, NZ, KR, JP, PH) based on local regulations and user feedbacks, with market stakeholders, US headquarter PMs, BAs, and UI/UX designers - targeting online sales growth.
★ Initiate and support projects from feature gathering, prioritizing, design, development, and testing, such as checkout, payment, e-invoice, address, etc..
★ Analyze data from a variety of sources to identify key insights, and make data-driven product decisions.
★ Create data dashboards for the managements across countries, and provide suggestions based on website insights.
★ Awarded Apr. 2022 Top performer of the team.

Side projects:

★ Shopee Affiliate VIP program: Generate 4.8K+ Clicks, 1.4k+ Orders, 560K+ Order Revenue via personal social media (Facebook page/ group, Line Openchat, Instagram). (Dec 2021 – Feb 2022)
★ Cartoon Graphic design for characters and monsters for "Crazy Forest" - a child's game. (Oct 2021 – Jan 2022)

Digital Strategy Supervisor  •  Nu Skin Taiwan

五月 2019 - 十月 2021

★ Initiate and facilitate the first Scrum teams in Nu Skin TW, introducing Scrum, Customer Journey Map, User-Centric Design to core members through 5+ workshops with Scrum Coaches.
★ Implementing GA/GTM, Firebase, Hotjar, and Qualtrics from zero, and initiating metrics tracking for digital channels – SMS, App push, LINE, FB, Group, Campaign, KOLs.
★ Build up the TW journey Dashboard, tracking KPIs from various sources and facilitate +80% data-driven decisions.
★ Lead a digital solution team of 4 people, manage project roadmap, backlogs, risks and issues, and report to the management level: generating digital leads +50% new users, online sales through paid media from 0 to 8.63M.
★ Define product strategy with IT, MKT, Sales, CS, Data teams to create product solutions for customers, distributors, and employees: +35% new sharers and +18% qualified leaders by launching sharing and qualification tools.
★ Awarded the 2020 Aug. Thumbs-Up Member - Top performer of the Scrum team.
★ Be the first supervisor from TW to get Global Digital Analytics training in the US Headquarter.

User Experience Researcher  •  Rakuten Taiwan

十一月 2018 - 三月 2019

★ Cooperate with Product Managers, UX designers, UI designers in developing deep understanding of TW Rakuten users.
★ Direct qualitative and quantitative research to explore customer needs and translate insights into possible solutions and business opportunities (e.g. Rakuten Super Point, Rakuten Super Sale, etc.).
★ Conduct large scale (10,000+) NPS and satisfaction questionnaires and find out key factors of user recommendation.
★ Utilize user research methods, such as journal, card sorting, user journey, persona, KANO modal, System Usability Scale (SUS), Net Promoter Score (NPS), Likert satisfaction score, etc. to understand user pain points and potential needs.
★ Lead an assistant in understanding research and statistic methods.

Startup Digital Product Planning Specialist  •  QUBO, School of Continuing Education, PCCU

七月 2016 - 十一月 2018

★ Build Qubo – Smart Room Assistant from zero to MVP and launch 100+ devices in 2 years.
★ Collaborate closely with the product director to drive end-to-end product development from researching, brainstorming, designing, building to testing and distributing the product.
★ Optimize product developing process via introducing UI prototyping to reduce communication costs, applying data tracking tools to make data-driven decisions, and establishing multi-language naming system.
★ Pitched and demonstrated our product in front of potential investors in Xiamen (
★ Awarded the 2017 Golden Thumb Team (the Top 5 most productive departments of the year).


2013 - 2016

National Taiwan University

Research and Experimental Psychology

  • Thesis: Role of Consciousness in Temporal Integration of Semantic Information
  • Advisor: Prof. Su-Ling Yeh
  • Specialized Area: Consciousness, Perception, Attention, Cross-modal Integration
  • Skills: Experimental Design, Quantitative Research, Data Analysis, Problem-Solving

2009 - 2013

Kaohsiung Medical University


  • Specialized Area: Experimental Psychology, Perception, Cognitive Psychology
  • Recruiter of Art and Handicraft club


   Scrum master certification      Product Management      Product Owner Certification      Product Owner      UX Design      UX Research      Wireframing and Prototyping      HTML/CSS      Presentation & communication skills      Trello      Teams      Google Analytics      Firebase Analytics      Datastudio      Hotjar      Qualtrics      JavaScript      Google Drive   


   English — Fluent      Chinese — Native or Bilingual   

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