Highlights
★ 7+ years’ experiences of building digital product from 0 to 1 and growing product engagement from 1 to 100.
★ 4+ years’ experiences of co-working with cross-functional international teams across 10 countries.
★ Digital product professional with multi-functional skills - Product/Project management, Scrum, UX design, Data Analytics, User research, Wireframe/Prototype, Digital Marketing, Digital Transformation, etc.
★ Own self-media with 2.4K+ followers, generating 400K+ affiliate revenue and 100+ leads per month, with deep understanding of the KOC marketing ecosystem.
工作經歷
Senior Digital Product Analyst (Product Owner) Melaleuca: The Wellness Company
十月 2021 - Present
★ Product Owner of the new website, leading the shopping experiences revision across 9 countries – SG, MY, HK, TW, JP, KR, PH, AU, NZ - targeting online sales growth.
★ Work closely with Global Product team and local Customer Service, Marketing, IT, Finance, Operation teams to localize Global standard for all countries, based on local regulations and user feedbacks.
★ Keep track of requirements, designs, features, issues regarding website revision projects, such as Payment, Checkout, Reactivation, Shipping Address, Order Receipt, My Account, Loyalty Program, etc.
★ Work closely with the Service team, Content team, Sitecore team, and Product team to clarify requirement details between user needs and development gaps.
★ Plan key milestones and highlight high priority tasks upon daily stand-up and feature review meetings.
★ Analyze data from a variety of sources to identify key insights, and make data-driven product decisions.
★ Awarded Apr. 2022 and Apr. 2023 Star performer of the team.
Side projects:
★ Shopee Affiliate VIP: Generate 57K+ Clicks, 2.4k+ Orders, 1.2M+ Order Revenue via personal social media in 3 months.
★ Cartoon Graphic design for characters and monsters for "Crazy Forest" - a child's game.
Digital Strategy Supervisor • Nu Skin Taiwan
五月 2019 - 十月 2021
★ Work closely with the Global team to lead the Digital Transformation in TW.
★ Initiate and facilitate the first Scrum teams in Nu Skin TW, introducing Scrum, Customer Journey Map, User-Centric Design to core members through 5+ workshops with Scrum Coaches.
★ Implementing GA/GTM, Firebase, Hotjar, and Qualtrics from zero, with developers, marketing teams, and outsourcing experts to initiate metrics tracking from all digital touchpoints.
★ +35% new sharers and +18% qualified leaders by guiding and launching the sharing and qualification App features, defining digital product strategies with IT, Marketing, Sales, Customer Serive, and Data teams.
★ +80% data-driven decisions by building up the TW Journey Dashboard, tracking key metrics from key user journeys.
★ Lead a digital solution team of 4 people, manage project roadmap, backlogs, risks and issues, and report to the management level: generating digital leads +50% new users, online sales through paid media from 0 to 8.63M.
★ Awarded the 2020 Aug. Thumbs-Up Member - Top performer of the Scrum team.
★ Be the first supervisor from TW to get Global Digital Analytics training in the US Headquarter.
User Experience Researcher • Rakuten Taiwan
十一月 2018 - 三月 2019
★ Cooperate with PM, UI/UX designers in developing deep understanding of TW Rakuten users.
★ Direct qualitative and quantitative research to explore customer needs and propose potential business opportunities.
★ Conduct large scale (10,000+) NPS and satisfaction questionnaires to find out key factors of user recommendation.
★ Utilize user research methods, such as journal, card sorting, user journey, persona, KANO modal, System Usability Scale (SUS), Net Promoter Score (NPS), Likert satisfaction score, etc. to understand user pain points and needs.
★ Lead an assistant to understand research and statistic methods.
Startup Digital Product Planning Specialist • QUBO, School of Continuing Education, PCCU
七月 2016 - 十一月 2018
★ Build Qubo – Smart Room Assistant from zero to MVP and launch 100+ devices in 2 years.
★ Collaborate closely with the product director to drive end-to-end product development from researching, brainstorming, designing, developing to testing and distributing the product.
★ Optimize product developing process via introducing UI prototyping tools to reduce communication costs, applying data tracking tools to make data-driven decisions, and establishing multi-language naming system.
★ Pitched and demonstrated our product in front of potential investors in Xiamen (http://xm.fjsen.com/2017-10/19/content_20279523_all.htm ).
★ Awarded the 2017 Golden Thumb Team (the Top 5 most productive departments of the year).
Side projects:
★ Won the special prize – 環宇關懷獎 of 2018 NASA Hackathon, by building a weather learning platform within 48hr.
★ Attended 2018 Haoshi Bootcamp: Brainstormed ideas of Food Entrepreneurship innovations, built business model, prototype, and pitched within 3 days.
★ Gave a lecture about UX career and work experiences to undergraduate psychology students in April 2017.
Education
2013 - 2016
National Taiwan University
Research and Experimental Psychology
- Thesis: Role of Consciousness in Temporal Integration of Semantic Information
- Advisor: Prof. Su-Ling Yeh
- Specialized Area: Consciousness, Perception, Attention, Cross-modal Integration
- Skills: Experimental Design, Quantitative Research, Data Analysis, Problem-Solving
2009 - 2013
Kaohsiung Medical University
Psychology
- Specialized Area: Experimental Psychology, Perception, Cognitive Psychology
- Recruiter of Art and Handicraft club
Skills
Scrum master certification Product Management Product Owner Certification Product Owner UX Design UX Research Wireframing and Prototyping HTML/CSS Presentation & communication skills Trello Teams Google Analytics Firebase Analytics Datastudio Hotjar Qualtrics JavaScript Google Drive
Languages
English — Fluent Chinese — Native or Bilingual
