-媒體關係經營:媒體動態監測、維繫經營,協助客戶與媒體的關係建立;媒體名單建立與開發
-新聞廣編產製:協助品牌針對不同族群分眾溝通、制定訊息,並於各大熱門、親子媒體平台發佈,創造每篇平均約10,000以上的瀏覽數。
-品牌企業形象推廣:協助品牌規劃、建立線上影音網站並成功串連至線下行動廣告車,不僅創造社群討論聲量更運用實體活動成功觸及逾57萬人次。-記者發佈會執行:記者會形式發想,場地洽詢、租借,媒體邀請及訊息溝通,記者會現場流程管控、媒體招待。
-醫師訪談影音:依據產品撰寫訪綱並進行電訪,根據訪談內容,發想及撰寫腳本內容-代言人直播錄製:根據代言人特性及產品特點,制定直播內容,成功吸引品牌粉絲觀看
-FB / IG經營:協助運營粉絲專頁,營運5個月粉專人數淨成長逾3000人,根據節慶時事規劃趣味圖文,並搭配創意式圖文回覆,單篇貼文創造近34%互動率。
-數位廣告投放:協助客戶投放各式數位廣告,如FB NewsFeed、IG、GDN、YT、Line today、Dcard,並根據廣告受眾洞察數據並追蹤成效。
-社群聲量監測:協助客戶美商惠而浦、微軟surface進行聲量監測,針對品牌負評,即時提供回應策略建議,以避免事態惡化。
-KOL及微網紅合作:協助客戶根據產品特性,鎖定不同類型KOL,前後合作逾30多位KOL、素人,設定多元生活議題,創造產品正面討論逾600篇。
-論壇口碑操作:根據品牌風格及產品特性協助客戶進行話題式短文撰寫,協助建立網路討論聲量。
-活動網站經營:協助客戶規劃一頁式網頁,發想活動機制進站互動流程、並透過數位廣告曝光達近700次的轉換。-網站數據分析: 觀測活動網站Google Analytics數據並提出每週優化策略。-O2O活動執行:線上社群活動的企劃與執行,並串連至線下實體活動,有效強化品牌於消費者心中印象,·並協助將品牌聲量極大化。-影片拍攝執行:品牌廣告腳本企劃、拍攝團隊建立與執行,後製影音對焦、調整建議提供
Inter Manage & Market FT MSc
生物事業管理學系
幫助品牌結合同志遊行聲量,喚起民眾對多元族群的關注與重視,並廣泛傳散吉立亞醫藥致力於多元共融與友善職場的企業理念。
協助品牌邀請5位支持LGBTQ+議題之意見領袖,分享他們對於多元族群的觀點以呼籲更多民眾關注此議題。站內設立互動遊戲,藉由客製化頭貼製作吸引民眾參與,加上分享機制,活動上線至2020/12月底共計有6萬多次瀏覽人數
大型移動式櫥窗車創造吸睛效果,於遊行前9天繞行台北市精華地段,據台北市政府人流量統計資料,推測觸及逾57萬人次。 遊行前後停放於人群聚集地,邀請民眾入車體驗、響應。停放四天共計吸引1,500參與體驗。
協助品牌溝通學齡前後的兒童及家長對牙齒矯正的認知,以及20~35歲的愛美女性對於隱形矯正的選擇,協助品牌透過數位社群及線下實體活動,多元形式波段操作,提升各族群對隱形牙套的認識及認同。
活動三日共計吸引3,583人參與,協助品牌透過闖關活動,觸及多位學齡前後孩童的家長對隱適美的認識。並藉由藉由醫師講座,牙醫師諮詢,舞台活動等多元活動 ,促使民眾對於矯正需求的重視,進而對產品引發興趣。
協助品牌規劃一頁式網站,於新年期間推出促銷方案,希望促動學生及一般消費者於新年時機,進入診間投資自己。透過數位廣告的投放,吸引消費者進入網站後領取優惠券,增加活動曝光進而創造轉換。
協助品牌活動網站投遞數位廣告,增加活動曝光。於活動期間規劃多元廣告如GDN、IG Story、Dcard,根據不同媒體平台,與設計一同企劃相符合的趣味廣告素材,於活動期間共計創造約700次的轉換。
Facebook粉絲專頁經營,活動推廣規劃與執行,負責聯繫活動藝人與對外溝通.
撰寫與提案營隊活動企劃,掌握活動當天流程與處理突發狀況
[email protected] 0966352063
I’m Jenny, I served in public relations and digital marketing agency previously. I have practical experience in digital marketing and precise insights in medical PR as well as the advantages of communication. I’ve served 15 customers and almost 20 projects, I assisted brand to increase voice and event participation rate successfully. Among them, in a single event, more than 60,000 views and 1,500 people participated in the event. In addition, I’ve help brands create nearly 700 conversion rates through operating social media platforms and placing digital advertisements successfully.
I look forward to the opportunity to apply my past experience and expertise to more digital marketing and PR fields.
-Journalist relationship management:Media monitoring, assist clients to establish a good relationship with the media, as well as develop the new media list.-Advertorial editing:Assist brands to communicate and formulate messages for different age groups. In addition, assist brand advertorial publish on major popular and parent-child media platforms, which create average of more than 10,000 page views.
-Brand image promoting: Assist brands to build online website and connect to offline advertising car successfully.
-Press conference execution:Format planning, venue list suggestion, lease negotiation and message communication, control process and media reception at the press conference.
-Doctor interview video:According to the product to write the interview outline, conduct a telephone interview with the doctor. Write shooting scripts based on interview content.
-Spokesperson live shooting:Plan live broadcast content according to the spokesperson ’s characteristic and product feature.
-FB/IG Operation: Assist fans page operating, the number of fans in the five months of operation has increased by more than 3,000. Plan interesting posts according to festivals and current events, and reply with creative graphics and texts, a single post creates an interaction rate of nearly 34%.-Digital Advertising:Assist clients in advertising various digital advertisements, such as FB NewsFeed、IG、GDN、YT、Line today、Dcard, and observe data and track KPI based on advertising audiences.
-Social volume monitoring:Assist Whirlpool 、Microsoft surface monitoring social volume, provide response strategy suggestions immediately according to the negative brand reviews, to prevent the situation from getting worse.-KOL and UGC cooperation:Assist clients to survey multiple types of KOL and UGC according to brand and product characteristics, cooperate with more than 30 KOLs and f UGC, set diversified life issues, and create more than 600 positive discussions about products.
-Campaign site operation:Assist clients to plan campaign site, create campaign mechanism and website inbound process, furthermore create 700 conversions through digital advertisement.-Online to Offline campaign execution:Planning and execution of online campaign as well as linking to offline physical activities. Strengthen the brand’s impression in the minds of consumers effectively and maximize the brand’s voice.-Video filming execution:Assist brand to plan ad script、 filming team establishment, provide post-production editing discussion and adjustment suggestions.
Inter Manage & Market FT MSC
Bio-Business Management FT
Assist brand to combine the volume of LGBTQ parade, arouse the public's attention to diverse groups, and widely deliver the corporate philosophy of Gilead Pharmaceuticals that is committed to diversity and inclusiveness and a friendly workplace.
Assist brand invite 5 KOL who focus on LGQTQ issue, Ask them to share their views on diverse ethnic groups in order to attract more people to pay attention to this issue. Interactive games have been established on the website, and the sharing mechanism had successfully increased the spread of the social media. More than 60,000 people visited the website within 3 months of its launch.
We assisted brand to create eye-catching effects with mobile window vehicle, paraded in the best part of Taipei City. According to the Taipei City Government’s traffic statistics, it is estimated that more than 570,000 people had been touched. It was parked in the crowded area of Taipei, and people were invited to participate in the game in the car. After four days of parking, it attracted a total of 1,500 participants to participate in the experience.
Assist the brand to communicate the knowledge of children and parents about orthodontics. Help brands to enhance the awareness and recognition of invisible aligner of various groups through digital community and offline physical activities.
The physical exhibition attracted 3,583 people to participate within three days, helping the brand to reach out to the children's parents to understand the importance of orthodontics.
Assist the brand to plan the event site, in order to motivate consumers to enter the clinic to invest in themselves at the time of the New Year. Through digital advertising GDN、IG Story、Dcard, it had attracted consumers to receive coupons after entering the website successfully, as well as creating about 700 conversions during the event.
My name is YU-WEN, CHENG, I graduated from The University of Sheffield and my Master’s major was International management and marketing. I am currently working as a senior account executive at Medicom APAC PR agency. I was deeply influenced by my mother as an educator since I was a child and created my delicate and stable character. When I was in University and postgraduate, the marketing courses and the experience in the association inspired my enthusiasm for the marketing and PR area.
During my time in the company, I attempted to develop the new area 「Medical PR」after I worked one year. From basic media monitoring 、PR activities and press conferences to health communication with patients. I’ve succeeded in apply my digital marketing advantage to Medical PR after each new things’ training. Assisted clients deliver difficult medical messages with understanding language, as well as established an effective communication bridge for the brand and patients successfully.
At the stage of digital marketing, I participated in various projects, such as social platform management, digital advertising, word-of-mouth topic operations. I am mainly responsible for the role of the proposal, planning and internal dialogue, internal and external communication, and coordination. These different experiences helped me transform a new hand AE into an SAE who is able to undertake the task alone. I had a period of self-doubt and bottlenecks, I could handle all kinds of projects and reassure my supervisor gradually. I’m not afraid to face any challenges when I encounter various hard cases anymore, instead, I would like to try any difficulties.
I attended Marketing competitions and marketing management courses during my university, which promoted my interest in marketing. Therefore, I explored further knowledge of the marketing area during my postgraduate. In my course, I learned how to analyze the strengths and weaknesses of brands, as well as created a promotion strategy by developing the behavior of consumers in different countries. Furthermore, I realized the importance of social media marketing while I applied the course knowledge to practical brand promotion practice at the time of the internship. The hard work and study at different stages had provided me with a solid foundation in marketing.
I expect that the experience and growth I have gained can give me an opportunity to go to the next stage to successfully apply my past experience and expertise to the new position as well as create more possibilities by applying my experience to a new environment and new people.