Tien Chun Tsai (Jun) 蔡典均 * EN/ CH Resume
Having 5 years of entrepreneurial experiences in brand and product development, I am currently working as a marketing supervisor responsible for project management, event planning and content creating. I am looking for my next opportunity to thrive in a content building, strategy planning position. As a results-driven problem-solver, I am comfortable with coordinating and leading diverse teams in a cross-functional environment.
目前於任職於高級女包皮件品牌擔任行銷主管。負責專案管理、活動策劃、行銷策略。
另有一年顧客關係管理經驗，規劃並優化顧客管理與銷售系統平台。
熟悉Shopify操作，透過數據分析洞察行銷策略調整。
精通英語聽說讀寫以及可溝通程度法語與日語。
Skills 專業能力
Content Strategy Implementation
內容企劃
• Brand book creating and supervising, B2C Marketing strategy devising and implementing.
• 品牌書製作規劃與監督，B2C 行銷提案發想與執行。
Project Management
專案管理
• Managed projects with P&L responsibility.
• 編列並控管預算執行專案管理。
Graphic Editorial skill (Adobe)
美術編輯 (Adobe)
• Able to orchestrate words and graphics in an eye-catching manner with Photoshop, Illustrator
• 精通 Photoshop, Illustrator 操作，能夠執行創意圖文發想與編輯。
English hosting and activity planning
英語主持與活動主持
• Planned and host a Christmas special campaign live on social media platform.
• 協助策劃並撰寫企劃，以英語主持線上直播以宣傳品牌。
Work Experience 工作經歷
Jun. 2021-Present
Marketing Department 行銷部門
Grace Han
• Generated insights and optimized product roadmaps by collecting and analyzing data from e-commerce and CRM platforms.
• In charge of multiple projects focusing on media engagement with P&L responsibility, increased Shopify CVR.
• Cooperated with strategic partnership - Ravenel International Art Group to drive more awareness. Participated in 2022 Spring auction Charity Sale, creating revenue of $170,000 (USD)
• Developed high-margin products with production team and held private VIP sales, creating revenue of $750,000 (USD) in Q3, Q4 2021.
• 數據分析：分析電商與CRM平台數據，規劃並調整產品路線圖。
• 廣編行銷：研擬廣編投放行銷策略，提高電商轉換率。
• 專案管理：2022 KOL廣編合作、藝術聯展規劃、羅芙奧展售規劃。
• 異業合作：參與羅芙奧國際藝術集團2022年春季慈善義賣，創造營收 170,000美元，拓展品牌知名度並累積客戶名單。
• 品牌推廣：跨部門開發展售珍稀皮革包款，舉辦 VIP 鑑賞會並於 2021 年第三季度和第四季度創造營收 750,000 美元。
Ravenel X Grace Han
• Cooperated with Ravenel International Art Group and held a Charity Sale.
• 與羅芙奧藝術集團合作並聯名舉辦慈善義賣。
• Press exposure Click here
VIP Private Event VIP 鑑賞會
• Engaged customers and planned VIP private sales.
• 聯繫維護顧客關係管理並舉辦規劃並執行 VIP鑑賞會。
Media engagement 廣編合作
• Cooperate with PR agency to engage with KOL and other media exposures.
• 擔任公關公司接洽窗口執行自媒體與廣編合作業務。
• Press exposure Click her
Jan. 2019 - Jun. 2021
Production Development Assistant Manager 產品開發襄理
Grace Han
• Took ownership of end to end product life, and formulated product roadmaps in cooperation with marketing teams.
• Planned and supervised seasonal product shooting, created clear presentation adhering to best practices of brand style guide.
• Planned Christmas special campaign and hosting a live activity on social media platforms. (In English)
• London flagship store opening preparations.
• 產品規劃：監督並把關產品從設計、打樣到製造之狀況排除 ; 與行銷部密切合作以規劃並調整產品路線圖。
• 拍攝專案：規劃、製作明確拍攝指示簡報，監督並確認產出為符合品牌形象風格與方針。
• 主持企劃： 因英國凱特王妃配戴 Grace Han 包款出席英國活動，為此策劃年末特別企劃並以英語於工坊主持線上直播，宣傳品牌核心理念。
• 開幕籌備：協助開店籌備事宜。
Flagship store opening preparation
倫敦店面開幕籌備
• 向英國媒體解說品牌故事。
• Brand story telling to press.
• Press exposure Click here
Royal's Choice Special Campaign
皇室之選線上活動主持(Click)
• Planned and host a Christmas special campaign live on social media platform.
• 協助策劃並撰寫企劃，以英語主持線上直播以宣傳品牌。
Key visual Design
節慶主視覺設計
• Holiday key visual design.
• 產品節慶感行銷視覺美術設計。
Apr. 2017 - Jan. 2019
Designer Assistant 設計師助理
Grace Han
• Assisted in brand building, pinpointed and delivered business objectives to accomplish brand positioning by working closely with multiple teams and third party agencies.
• Sourced and procured suitable leather and metal hardwares by attending overseas trade shows in Europe quarterly.
• Acted as liaison between Italian manufactures and factories, creating spec sheets and validations to ensure all product details are fully examined, improved and validated before launching production.
• 品牌定位： 擔任品牌窗口與多方外部單位溝通、釐清與整合品牌需求以完成品牌定位建置。
• 原料採購：每季度參加歐洲的海外貿易展搜尋合適的皮革和與金屬硬件，並接續進行採購事宜。
• 國外業務：作為義大利製包廠與原料供應商之間的聯絡人，製作製造單與監督製程 ; 制定檢驗規格與流程，以確保貨品得以順利生產並交貨。
Education 教育背景
University of Borås, Sweden
Exchange program in Textile Engineering
2016 - 2017
Fu Jen Catholic University 輔仁大學
Bachelor of Science in Textile and Clothing Fashion Design section
2012 - 2017
Language Skill 語言能力
Mandarin Chinese
Native Speaker
English
Advanced TOEIC 925
French
Intermediate DELF B2
Japanese
Basic JLPT N3
