Zhizhe "Zink" Zhang

A self-directed, entrepreneurial digital marketer harbored with a strong sense of aesthetics and user-centeredness, taking a hands-on approach for creative solutions with design and coding skill.  

(217) 372-1692
Champaign, Illinois

Education

Bachelor of Science in Advertising, University of Illinois at Urbana-Champaign, 23 Aug 2013 - Present

Current GPA : 

Taken courses : The Sandage Project, Audience Analysis, Content Creation, Consumer Insight, Research Methods, Innovation in Advertising, etc.

Minor in Informatics, Minor in Sociology, University of Illinois at Urbana-Champaign 

Current GPA : 

Taken courses : Web Technologies, Interaction I , Design Thinking, Design Info Interface, Educational Game Design, Sociological Theory, Social Research Methods, Criminology, Social Aspect of Information Technology, etc.

Experience

Events@uiuc Studio, Feb. 2014 - Present

Founder & President

  • Managed and designed three online periodicals: local events, courses reviews and restaurant reviews.
  • Built the fundamental workflow for in-team content curating and user generated content system.
  • Produced and run advertising for local small businesses and student organizations.

Scope Agency, Oct.2016 - Dec.2016

Research Director & Strategist (In-class project)
  • Developed customer-centered key insight from research and tightly tied the insight with the entire creative execution.
  • Actively participated in creative execution and renovated the client's website(unpublished). 

Eluying Inc, Dec. 2015 - Jan. 2016 

Marketing Research Intern

  • Conducted a comprehensive and technical report against international competitors of company's new software.

Futrena Technology Inc, Sep. 2015 - Oct. 2015

(Remote) Campus Ambassador 

  • Weekly report to CMO with a range of marketing issues including: media strategies, targeting research, and campaign planning. 

Chinese Engineering Student Association, May. 2015 - Sep. 2015

Marketing & Design Director

  • Significantly refined social media driven campaign for Graduation GALA ; recorded then the highest page views. 
  • Created the "new semester" online and offline hybrid campaign throughout strategy to creative execution.
  • Led an organizational software project within organization and in charge of the UI development

Skills

Advertising/Content Strategy  


Digital Design

Sketch, Adobe Creative Suites, Processing 3.0, Balsmiq Mockups.

Web Development

Front-end UI development: Sketch, HTML/CSS, UIKit/Bootstrap. Wordpress.org for customizing theme. XML/XSL. 

Content Curation

Trello, Airtable, Atlas Recall and Facebook Pages for curating a very broad range of content.

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